NOW AVAILABLE! 298 pages of food and beverage tourism wisdom to help you make better business decisions! This license for up to 3 people (readers) for the new 2016 Food Travel Monitor [research] report [GLOBAL edition]. Publication language is English. See above for different licensing options.
This brand-new research study is significant in several ways:
1.It is the first global, non-proprietary research study for food and drink travelers. Our goal is to include at least 10 major countries in the first year (other destinations and destination subsets within a country as requested by supporting partners).
2.It is the first food tourism research that will also measure interest in beverages, including wine and beer.
3.This research will include our own PsychoCulinary profiling methodology first developed in 2010 by our Association, and will analyze each destination in the context of the appropriate PsychoCulinary profiles.
4.It is the first food/drink tourism research that will survey food/drink travelers from the included destinations.
5.It is the first food/drink tourism research that will use food and drink tourism research experts to design and conduct the survey (i.e. we are not using a generalist research company).
6.We plan to repeat this research annually and compare changes with this first annual study, which we look at as a benchmark.