The Food & Beverage Visitor Experience Assessment is part service journey analysis and part 360-degree probe that includes on-site visits and interviews. Are you losing customers? Or are people leaving bad reviews for your business or destination and you can’t explain why? The analysis includes a detailed report (with photos and videos as required), along with recommendations for improvement. An assessment results in an index score that can be compared over time to measure change.
Food and drink can be powerful tools for economic development if done right. Simply having a few restaurants won’t attract visitors – you need the right kind of food and drink experiences. Additionally, you also need to attract the right kind of foodies to the experiences that are best for them. Not all food and drink enthusiasts are the same. In fact, our research shows there are 13 major categories of food travelers! So how do you know whether you’ve got the right mix of experiences to attract the right kind of foodies?
The Experience Assessment works for a wide variety of business types, including destination marketing organizations, food/drink/travel trade groups, hotel/restaurant management companies, and individual businesses (restaurant, winery, brewery, hotel, resort, spa, retail store, etc.). This in-depth analysis often serves as the cornerstone for a food tourism destination strategy.
Please get in touch at help (at) worldfoodtravel (dot) org to explore how we can help you.