Heralded as the food tourism industry’s “Bible”, Have Fork Will Travel is a powerful handbook co-authored by 70 writers in 24 countries – truly a global effort. Since the formal founding of the food tourism industry in 2003, both business and consumer behavior have changed considerably. Economic crises notwithstanding, our industry has also learned a lot and begun to mature.
Have Fork Will Travel is designed to help practitioners understand the myriad changes in our industry by providing many of the ideas and tools needed to succeed. The book addresses in detail issues relating to food and drink tourism strategy and tactics, product development and marketing, and includes countless examples, how-to lessons, and other helpful information for all types of industry professionals and enthusiasts.
While the book is written for the food, drink, travel and hospitality trade, the book’s core foundation is about the business case of food and drink and its interaction with the travel and hospitality industries. Have Fork Will Travel is not primarily intended for an academic audience, although it does contain discussion questions after each chapter and is suitable for classroom use. You can preview the book’s contents on Amazon.