We help assess how food and beverage loving visitors experience your destination or business, then consult on how to optimize the visitor experience to foster positive word of mouth. 

Food & Beverage Experience Assessment Benefits

culinary destination

Foundation for your food tourism strategy

For destinations, an Experience Assessment can be delivered either on a standalone basis, or as part of a larger food tourism strategy. If time or budget are an issue, choose smaller pieces of work like the Assessment and build from there.

Food Tourism Greece

Learn What Your Visitors See & Think

Your best products and experiences may seem obvious to you, but visitors and guests may never see what you see. We follow a real Customer Journey through pre-/on-/post-trip or purchase, and give you our recommendations of areas in need of your attention.

Greek food tourism

Define Your Unique Selling Point

A USP (or Unique Selling Point) can be many different types of things. It might not even be one of your food/drink products. We'll assess your culinary strengths and help you focus on what matters. So you can focus on what matters to your visitors or customers.

Assessment Features

On-Site Inspection

Have you ever wondered how bloggers can write about a destination or business they have never visited? It's the same for food and beverage assessments. We don't just read reports. We actually visit your destination or business as a real food- or beverage-loving traveler. 

Numeric Score

Our Assessment criteria are provided on a simple 1 to 100 scoring system that is universally understood. This also means you can compare performance over time to see how much you have improved.

Laser Focus

Unlike more comprehensive tourism feasibility assessments, which can be expensive and bulky reports, we are laser-focused on your visitors' or customers' experience with food and beverage. It's what we know best.

Multimedia Evidence

In addition to the written report, we provide photo, video and audio captures as required to backup our claims and recommendations. No empty claims.  You'll have the evidence in hand.

Who We've Helped

Jordan Ministry of Tourism

Food Tourism Experience Assessment

Learn More about this Case Study

Victoria & Alfred Hotel
Cape Town, South Africa

Food Tourism Experience Assessment

Learn More about this Case Study

Why Work With Us?

We founded the food travel trade industry in 2001. Since then, we have been recognized as the world’s leading authority in food and beverage tourism. We are our industry’s #1 advocate.

Our Association proudly demonstrates 20 years of dedication to, and thought leadership in, the food and beverage tourism industry.

We have already collaborated on nearly 500 diverse food travel projects and initiatives around the world.

We have empowered all kinds of businesses, entrepreneurs, media, NGOs and governments to leverage the power of food tourism.

Drawing on our years of experience, we know exactly how to help you and your unique food or beverage tourism situation.

Simply put, you benefit from working with the food tourism industry's best.

Visit Us
Follow Me