For your destination's long-term economic sustainability, consult with us to chart the best way to leverage the power of culinary tourism in your area.

Food Tourism Marketing Strategy Benefits

food lover

Know Your Best Food-Loving Travelers

Food lovers are not all the same. It's like how you love the new Italian restaurant down the street, but your friend hates it. You don't want to market the same message to all food lovers because you could easily send the right message to the wrong group. We help you figure out who is who.

street food

Measurable KPIs

Marketing without measurement is like throwing a ball without trying to catch it. You can't just send messaging out into the world and hope for the best. We help you choose the best key performance indicators (KPIs) for your needs so you can prove the results of your marketing efforts to others.

food travel

Realistic Marketing Channels

Facebook is not a marketing strategy, nor is "social media". There is an art to figuring out who to target when and how. We help you cut through the clutter to make the best use of your precious time and resources.

Food Tourism Marketing Strategy Features

Target Market Analysis

We'll look at your current and potential customers or visitors and determine where you should be focusing your efforts.

Product Analysis

We'll look at how your product or destination compares to your competitive set and make appropriate recommendations.

Competitive Analysis

We'll look at which entities are vying for your customers' or visitors' share of wallet and recommend how to refine your USP (unique selling proposition).

Marketing Tactics

We'll recommend which tactics you should pursue as part of your overall marketing strategy.

Pricing Analysis

If you're a business, we'll look at how your product(s) is(are) priced in the market. For destinations, we look at other indicators to compare your costs with those of your target market(s).

Positioning Analysis

Based on our findings, you may need to re-position your product, company or destination. 


Cash is like fuel for your engine. We'll help you decide how much you need to spend on marketing, while still respecting your overall budget.

Marketing Goals

We'll help you to define realistic marketing goals for your specific situation and needs.

Market Research (Optional)

You may already have your market research, which we will certainly review. You might need additional market research depending on the scope of your requirements.

Marketing Metrics

We'll recommend the key performace indicators (KPIs) that you'll need to monitor your success.

Who We've Helped

Gastronomía Patagonia

Marketing Plan

Learn More about this Case Study

Why Work With Us?

We founded the food travel trade industry in 2001. Since then, we have been recognized as the world’s leading authority in food and beverage tourism. We are our industry’s #1 advocate.

Our Association proudly demonstrates 20 years of dedication to, and thought leadership in, the food and beverage tourism industry.

We have already collaborated on nearly 500 diverse food travel projects and initiatives around the world.

We have empowered all kinds of businesses, entrepreneurs, media, NGOs and governments to leverage the power of food tourism.

Drawing on our years of experience, we know exactly how to help you and your unique food or beverage tourism situation.

Simply put, you benefit from working with the food tourism industry's best.

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