Visioning and planning are the first steps to your Food Tourism Destination Road Map. Through these workshops we can clearly define the direction of the overall strategy and identify any important issues that must be addressed along the way.
When we talk about a successful food tourism destination all of your stakeholders are crucial to its success. That means your government, local businesses owners, and even your area residents. Each one seen as a key player to the strategic planning and overall strategy of the destination.
Our workshops encourage innovation and creativity. Through fun and collaborative brainstorming activities our delegates are challenged to dig deep into their experience and knowledge to develop the best ideas and outcomes to the problems in which we propose.
All delegates will participate in a variety of professional visionary exercises and activities. Each exercise has been designed with a specific purpose by our destination development team.
Depending on the size and requirements of the workshop, we offer both online and in-person visioning and planning workshops.
Governments play a large role in the strategic planning of any food tourism destination. Our workshops can be oriented to cater to area government needs.
After the workshop our team analyses the information received. We'll provide you with an analytical report detailing the learnings and outcomes after the workshop. Choose to circulate it to attendees or keep private as you wish.
Our workshops are customizable to your needs. Common workshop lengths are 1 hour, half-day, full-day or multiple days.
The US State of Rhode Island wanted to help its constituents understand what food tourism is and the benefits it might bring to the state's tourism and hospitality industry.
We conducted a two-day visioning session for about 50 of the state's food, beverage, tourism and hospitality stakeholders.
A two-day workshop is a great start to a destination's food tourism planning. After spending two days with the state's stakeholders, we observed the following changes:
The US City of Columbus, Ohio, was looking for a new way to attract more visitors to the area. The city had good food, but the area was not known as a food-lover destination.
We conducted a two-day visioning session for about 40 of the city's food, beverage, tourism and hospitality stakeholders.
While we were in the Columbus area, we sampled some of the city's restaurants and food experiences, and we were impressed. We knew the city did indeed have something solid to offer food-loving travelers. After our workshop, we observed the following changes:
The UNWTO, in collaboration with its partner the Basque Culinary Center (BCC), wanted to produce a large international gastronomy tourism event. The notion of gastronomy combined with tourism was a new concept to them and they sought guidance as to how to proceed.
Over the course of two years, we consulted with both parties as to the framework for a gastronomy tourism trade event. We outlined business processes, suitable topics, delegate target marketing, and more.
Our work helped the UNWTO, its Gastronomy Tourism Network, and the BCC to establish a position for its own gastronomy tourism trade events. After our collaboration, we observed the following changes:
We founded the food travel trade industry in 2001. Since then, we have been recognized as the world’s leading authority in food and beverage tourism. We are our industry’s #1 advocate.
Our Association proudly demonstrates 20 years of dedication to, and thought leadership in, the food and beverage tourism industry.
We have already collaborated on nearly 500 diverse food travel projects and initiatives around the world.
We have empowered all kinds of businesses, entrepreneurs, media, NGOs and governments to leverage the power of food tourism.
Drawing on our years of experience, we know exactly how to help you and your unique food or beverage tourism situation.
Simply put, you benefit from working with the food tourism industry's best.