The most comprehensive report of the food and beverage tourism industry, food and beverage travelers, their characteristics and behaviors.

Food Travel Monitor Benefits

cooking class

Develop Better Products

Use insights about what attracts food and drink travelers most to a business (price, ambiance, events, location, trends, etc.) and help to ensure that you stay relevant to your current and potential customers/visitors.

wine lovers

Target Marketing Insight

Armed with knowledge about food traveler behaviors, attitudes, preferences, motivators, and spending, businesses can more strategically target this general market and now, sub-markets of specific food lover types. 

shop owner

Improve economic Impact

Justify your new or continued involvement in food and drink tourism to your constituents and leaders by being able to show the economic impact of food travelers from specific major markets.

Product Features

Statistically Significant

Survey sample size (n) of 2827 respondents.

Reasonable Price

Professional, high quality research and analysis for a fraction of the cost of the big firms.

11 Popular Markets

Data and analysis of outbound travelers from the following countries: Australia, China, France, Germany, Ireland, India, Italy (special supplement), Mexico, Spain, United Kingdom, United States.

300+ Pages

Enjoy the final report of 298 pages of research, data, and analysis.  With the Italy supplement, both reports total 342 pages.

Gloria Rodriguez

Gloria Rodriguez

Director, Eat Spain up!

"Quality research on food and beverage tourism is hard to come by. Over the years, the Association has delivered consistent and high quality food and beverage tourism research that has been indispensable to our work in events and communications at Eat Spain up!. The Association also successfully conveys a global and multicultural understanding in all of its projects, which we appreciate, since we’re not located in the USA."

Contents of Research

The 2016 Food Travel Monitor covers the following topics:

Part 1: Defining the Culinary Traveler

Part 2: Traveler Attributes & Activities

Part 3: Importance of Food to the Traveler

Part 4: Food & Beverage Activities While Traveling

Part 5: Other Travel Activities

Part 6: Food & Beverage as Motivation to Travel

Part 7: PsychoCulinary Profiles

Part 8: Importance of Food & Drink in the Travel Experience

Part 9: Social Aspects of Food Travel

Part 10: Culinary Travel and Memory

Part 11: Impact of Food on Satisfaction, Return Visitation, & Recommendation

Part 12: The Lasting Impact of Food Travel

Part 13: Destinations & Trends

Would you like to sponsor our next Food Travel Monitor? Get in touch with us here. We would love to hear from you!

Interested in getting your copy of the Food Travel Montior?

2020 Food Travel Monitor Arriving January 2020

Our 2020 Food Travel Monitor will arrive in January 2020. The 2020 report is more detailed and comprehensive, and therefore, pricing will be higher. Pre-order your copy of the 2020 Food Travel Monitor and lock in a lower price.