The most comprehensive market research report of the food and beverage tourism industry.

300+ pages of data on food and beverage travelers and their characteristics and behaviors.

Québec is pleased to have participated as a sponsor

"Québec is pleased to have participated as a sponsor in the 2020 Food Travel Monitor. The knowledge it provides will contribute to the improvement of our work in marketing strategies and action plans and it will also allow us to perform specific analysis on culinary tourism which will greatly benefit our partners in the region of Québec and the agritourism sector. We are also very enthusiastic about using the results of the study to discover the characteristics of our clientele in order to improve their next culinary experiences during their time in Québec." 

- Québec Ministry of Tourism

2020 Food Travel Monitor Benefits

cooking class

Develop Better Products

Use insights about what attracts food and drink travelers most to a business (price, ambiance, events, location, trends, etc.) and help to ensure that you stay relevant to your current and potential customers/visitors.

wine lovers

Target Marketing Insight

Armed with knowledge about food traveler behaviors, attitudes, preferences, motivators, and spending, businesses can more strategically target this general market and now, sub-markets of specific food lover types. 

shop owner

Improve economic Impact

Justify your new or continued involvement in food and drink tourism to your constituents and leaders by being able to show the economic impact of food travelers from specific major markets.

Order Your Licensed 2020 Food Travel Monitor Report Now

2020 Monitor Features

Statistically Significant

Survey sample size (n) of 4500 respondents.

Reasonable Price

Professional, high quality research and analysis for a fraction of the cost of the big firms.

6 Popular Markets

Data and analysis of outbound travelers from the following countries:  Canada, China, France, Mexico, United Kingdom, United States.

328 Pages + Charts + Graphs

The 2020 Food Travel Monitor is 328 pages, with 22 different sections, dozens of graphs and charts and comparisons with our past research.

Gloria Rodriguez

Gloria Rodriguez

Director, Eat Spain up!

"Quality research on food and beverage tourism is hard to come by. Over the years, the Association has delivered consistent and high quality food and beverage tourism research that has been indispensable to our work in events and communications at Eat Spain up!. The Association also successfully conveys a global and multicultural understanding in all of its projects, which we appreciate, since we’re not located in the USA."

The 2020 Food Travel Monitor covers the following topics:

  1. Executive Summary
  2. Methodology & Sample
  3. Key Takeaways
  4. Defining the Culinary Traveler
  5. Defining the Beverage Traveler
  6. Importance of Food to Leisure Travelers
  7. Traveler Knowledge of Food & Beverage
  8. Food & Beverage Activities While Traveling
  9. Spotlight on Beverages & Travel
  10. Non-Food Activities While Traveling
  11. Travel-Motivating Activities
  12. Travel-Motivating Influences
  13. PsychoCulinary Profiling: How Food Lovers Differ
  14. Financial Impact of Food-Loving Travelers
  15. Food-Related Decision Making Before the Trip
  16. Social Influence: How Travelers Influence and Behave with Others
  17. Sharing on Social Media
  18. Personal Values of Food-Loving Travelers
  19. Lasting Impact of Food Travel
  20. Satisfaction, Return Visitation & Recommendation
  21. Focus on Generation Z
  22. Appendices

Would you like to sponsor our next Food Travel Monitor? Get in touch with us here. We would love to hear from you!

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2020 Food Travel Monitor Infographic

The infographic is quite tall, so you will be given the opportunity to download both the full infographic, or to download it in thirds (squares) to make it easier to use in some circumstances.


Why Trust Us With Your Research Needs?


The World Food Travel Association is regarded by industry and media professionals as the world’s leading authority on food/ beverage/ culinary/ gastronomy tourism. Founded in 2001, we’ve grown to serve more than 200,000 professionals from 100+ countries each year.


We pioneered every major first our industry has ever seen, including our industry’s first and longest-running series of culinary tourism research studies (2007, 2010, 2013, 2016 and now 2020).


Our research has helped hundreds of tourist boards, governments & private businesses to develop strategies, products and marketing for culinary travelers for nearly 15 years.

Licensing Information

Limited License (your own use/internal use only):
Individuals/entrepreneurs/small businesses (up to 20 workers) – US$995

Get this license if: you are 1 person working alone as an independent contractor or with one other colleague or a small team, and you're using the information in your own small business  planning. In this situation, you are not intending to republish findings to groups like members or area stakeholders.

Extended License (borrow/extract/add value/publish excerpts to stakeholders):
Companies (21-99 workers)/institutions/NGOs/universities and less than 3 locations – US$2495

Get this license if: your office is 21 or more people because with such a staff size, you will probably want to do more with the information. For example, to borrow/extract/add value/publish excerpts to your stakeholders, members, or company subsidiaries.

Companies with 100+ workers or 4 or more physical locations, please get in touch to discuss your licensing needs.

Please allow up to 24 hours after purchase for your individually licensed copy to be delivered to you by email.

Licensing Information