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Use insights about what attracts food and drink travelers most to a business (price, ambiance, events, location, trends, etc.) and help to ensure that you stay relevant to your current and potential customers/visitors.
Armed with knowledge about food traveler behaviors, attitudes, preferences, motivators, and spending, businesses can more strategically target this general market and now, sub-markets of specific food lover types.
Justify your new or continued involvement in food and drink tourism to your constituents and leaders by being able to show the economic impact of food travelers from specific major markets.
Survey sample size (n) of 2827 respondents.
Professional, high quality research and analysis for a fraction of the cost of the big firms.
Data and analysis of outbound travelers from the following countries: Australia, China, France, Germany, Ireland, India, Italy (special supplement), Mexico, Spain, United Kingdom, United States.
Enjoy the final report of 298 pages of research, data, and analysis. With the Italy supplement, both reports total 342 pages.
Director, Eat Spain up!
"Quality research on food and beverage tourism is hard to come by. Over the years, the Association has delivered consistent and high quality food and beverage tourism research that has been indispensable to our work in events and communications at Eat Spain up!. The Association also successfully conveys a global and multicultural understanding in all of its projects, which we appreciate, since we’re not located in the USA."
The 2016 Food Travel Monitor covers the following topics:
Part 1: Defining the Culinary Traveler
Part 2: Traveler Attributes & Activities
Part 3: Importance of Food to the Traveler
Part 4: Food & Beverage Activities While Traveling
Part 5: Other Travel Activities
Part 6: Food & Beverage as Motivation to Travel
Part 7: PsychoCulinary Profiles
Part 8: Importance of Food & Drink in the Travel Experience
Part 9: Social Aspects of Food Travel
Part 10: Culinary Travel and Memory
Part 11: Impact of Food on Satisfaction, Return Visitation, & Recommendation
Part 12: The Lasting Impact of Food Travel
Part 13: Destinations & Trends
Would you like to sponsor our next Food Travel Monitor? Get in touch with us here. We would love to hear from you!
Interested in getting your copy of the Food Travel Montior?
Our 2020 Food Travel Monitor will arrive in January 2020. The 2020 report is more detailed and comprehensive, and therefore, pricing will be higher. Pre-order your copy of the 2020 Food Travel Monitor and lock in a lower price.