Best Food Travel marketing campaign

This category recognizes creativity and innovation in a destination marketing activity or campaign to attract visitors to a region/destination. The campaign can be international or domestic, a single promotional activity or a series of related promotions delivered by one organization. Food lovers often respond well to clever marketing, especially featuring plenty of food “porn”. However, with the words “local” and “authentic” are being overused in marketing, and food- and drink- lovers are starting to ignore those, and even take them for granted (i.e. that they are required).