GET OUR NEWSLETTER
Subscribe and you'll be the first to know about news, events, product launches, exclusive offers and more!
People like variety and food lovers are not all the same. Consumers can have up to 3 (out of the 13) major PsychoCulinary profiles, or personas.
Discover your area's food-lover profile, what your destination does best, and the exact type of food lover you should be targeting.
When you understand your exact target markets more clearly, you can refine your Unique Selling Proposition (USP) and messaging.
We analyze the ages and generations (Millennials, Gen X, etc), gender balance, family size and more of your destination's food- and beverage-lovers. Then we compare our discoveries with our global baseline.
We analyze the propensities, activities and culinary preferences (authentic, vegetarian, etc.) of your destination's food- and beverage-lovers. Then we compare our discoveries with our global baseline.
We present our findings in a report with plenty of graphs and charts that you can share with your stakeholders. Despite the simplified presentation the custom research we perform is actually quite complex. We take no shortcuts to understand your destination's "food-lover" personality.
We compare our findings for your destination with our global data set of food-loving travelers. Based on this analysis, we can forecast which food- and drink-loving travelers are more likely to be interested in your destination's culinary products and experiences.
In our 2010 State of the Industry Report, we analyzed 11,235 consumer food-lovers from just over 100 countries. Our analysis identified 13 major categories, or personas, of food lovers. Food lovers are not all the same. And now we know that marketing the same message to all food lovers is simply not as effective as precision marketing with PsychoCulinary profiling.
Learn more about your destination's PsychoCulinary profile so you can start targeting the right kinds of food lovers, not just everyone!
We founded the food travel trade industry in 2001. Since then, we have been recognized as the world’s leading authority in food and beverage tourism. We are our industry’s #1 advocate.
Our Association proudly demonstrates 20 years of dedication to, and thought leadership in, the food and beverage tourism industry.
We have already collaborated on nearly 500 diverse food travel projects and initiatives around the world.
We have empowered all kinds of businesses, entrepreneurs, media, NGOs and governments to leverage the power of food tourism.
Drawing on our years of experience, we know exactly how to help you and your unique food or beverage tourism situation.
Simply put, you benefit from working with the food tourism industry's best.