2020 FOOD TRAVEL MONITOR

Pre-order your copy today and save. Prices increase January 1, 2020.

The most comprehensive report of the food and beverage tourism industry, food and beverage travelers, their characteristics and behaviors.


Get the data you need to make the best decisions for your strategy, product development and marketing needs.


2020 Food Travel Monitor Benefits

cooking class

Develop Better Products

Use insights about what attracts food and drink travelers most to a business (price, ambiance, events, location, trends, etc.) and help to ensure that you stay relevant to your current and potential customers/visitors.

wine lovers

Target Marketing Insight

Armed with knowledge about food traveler behaviors, attitudes, preferences, motivators, and spending, businesses can more strategically target this general market and now, sub-markets of specific food lover types. 

shop owner

Improve economic Impact

Justify your new or continued involvement in food and drink tourism to your constituents and leaders by being able to show the economic impact of food travelers from specific major markets.


2020 Monitor Features


Statistically Significant

Survey sample size (n) of 4500 respondents.

Reasonable Price

Professional, high quality research and analysis for a fraction of the cost of the big firms.

6 Popular Markets

Data and analysis of outbound travelers from the following countries:  Canada, China, France, Mexico, United Kingdom, United States.

300+ Pages | Charts | Graphs

The final 2020 report is expected to be 300+ pages, with 18 different sections, dozens of graphs and charts and comparisons with our past research.

Gloria Rodriguez

Gloria Rodriguez

Director, Eat Spain up!

"Quality research on food and beverage tourism is hard to come by. Over the years, the Association has delivered consistent and high quality food and beverage tourism research that has been indispensable to our work in events and communications at Eat Spain up!. The Association also successfully conveys a global and multicultural understanding in all of its projects, which we appreciate, since we’re not located in the USA."


Contents of Research

The 2020 Food Travel Monitor covers the following topics:

  1. Overview & Introduction
  2. Executive Summary
  3. Methodology & Sample
  4. Traveler Attributes & Activities
  5. Importance of Food to the Traveler
  6. Other Travel Activities
  7. Food & Beverage as Motivation to Travel
  8. PsychoCulinary Profiles
  9. Importance of Food & Drink in the Travel Experience
  10. Social Aspects of Food Travel
  11. Health, Wellness, & Social Responsibility
  12. Social Media Activities of Food Travelers
  13. Decision Making of Culinary Travelers
  14. Culinary History and Heritage
  15. Impact of Food on Satisfaction, Return Visitation, & Recommendation
  16. The Lasting Impact of Food Travel
  17. Travel Expenditures of Culinary Travelers
  18. Generation Z: Focus on the Next Generation of Food Travelers

Would you like to sponsor our next Food Travel Monitor? Get in touch with us here. We would love to hear from you!

Interested in getting your copy of the Food Travel Montior?

Why Trust Us With Your Research Needs?

Reputation. The World Food Travel Association is regarded by industry and media professionals as the world’s leading authority on food/ beverage/ culinary/ gastronomy tourism.

Consistency. We pioneered every major first our industry has ever seen, including our industry’s first and longest-running series of culinary tourism research studies (2007, 2010, 2013, 2016 and now 2020).

History. Founded in 2001, we’ve grown to serve more than 100,000 professionals from 100+ countries each year.  No person or organization understands the food tourism industry better than us.

Quality. Our research has helped hundreds of tourist boards, governments & private businesses to develop strategies, products and marketing for culinary travelers for nearly 15 years.

2020 Food Travel Monitor Arriving January 2020

PRE-ORDER PRICING – UNTIL DECEMBER 31, 2019


Limited License (your own use/internal use only):
Individuals/entrepreneurs/small businesses (up to 20 workers) – US$795 (save US$200)

Get this license if: you are 1 person working alone as an independent contractor or with one other colleague or a small team, and you're using the information in your own small business  planning. In this situation, you are not intending to republish findings to groups like members or area stakeholders.


Extended License (borrow/extract/add value/publish excerpts to stakeholders):
Companies (21+ workers)/institutions/NGOs/universities – US$1995 (save US$500)

Get this license if: your office is 21 or more people because with such a staff size, you will probably want to do more with the information. For example, to borrow/extract/add value/publish excerpts to your stakeholders, members, or company subsidiaries.

REGULAR PRICING – EFFECTIVE JANUARY 1, 2020

Limited license: Individuals/entrepreneurs/small businesses (up to 20 workers) – US$995
Extended License: Companies (21+ workers)/institutions/NGOs/universities – US$2495

​​Want to see a detailed Table of Contents? Let us know.