News | Who Are Food Travelers?

Research from our 2016 Food Travel Monitor proves that 93% of travelers can now be considered food travelers. By "food travelers", we mean travelers who had participated in a food or beverage experience other than dining out, at some time in the past 12 months. They may have visited a cooking school, participated in a food tour,…

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News | E-Book for Foodservice Professionals in Poland

English language translation follows below. E-BOOK JAK ZAPEŁNIĆ PUSTE STOLIKI TWOJEJ RESTAURACJI HOTELOWYMI GOŚCMI // HOW TO FILL EMPTY TABLES IN YOUR RESTAURANT Czy marketing to tylko reklama? Absolutnie nie! Podstawą marketingu jest rozumienie potrzeb Twojego gościa i stworzenie dla odpowiedniej dla niego oferty. W moim najnowszym DARMOWYM e-booku „JAK ZAPEŁNIĆ PUSTE STOLIKI TWOJEJ RESTAURACJI HOTELOWYMI GOŚCMI” zapraszam do przeanalizowania…

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News | Wellness Tourism: Creating Better Experiences, Increasing Revenue & Boosting Brands

Wellness and food/beverage tourism have always run a parallel path, often overlapping. We're pleased to present the following article written by the World Food Travel Association (WFTA)'s certified ambassador Camille Hoheb. Camille serves as the Managing Director of Wellness Tourism Worldwide, which is a strategic partner of the WFTA. This article is reprinted with permission from…

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