Taste of place reports

Market intelligence on the world's most important markets for culinary travel.


The series is being launched with 10 reports. Our goal is to have 100 reports of the major tourist destinations by the end of 2021.


Easy to read market research summaries presenting the current situation of the gastronomy tourism sector in different countries.

bilingual as needed

All reports are produced in English. When a country's major or official language is not English, the report is also translated into a second language.


We all have different needs. Some of us are communication professionals looking for new clients. Others of us are academics and researchers. And some of us are business owners looking to expand our customer base with food- and beverage-loving travelers. No matter your need, we created the Taste of Place report series with you in mind.

Once you register in our GastroTerra membership community, you will need a premium membership to be able to access the Taste of Place series.. 

Taste of Place

Taste of place

Report Criteria

Destination Strengths

How does the destination in question excel with its food and beverage products and experiences?

Destination Weaknesses

What could the destination in question do better with regard to its culinary products and services.

Destination Opportunities

What emerging opportunities might benefit the destination in question's food and beverage tourism plans?

Destination Threats

What emerging threats might hinder the destination in question's food and beverage tourism plans?

Destination Issues

We bring to light any issues we see as important in the discussion of the destination in question as a gastronomy destination.



We founded the food travel trade industry in 2001. Since then, we have been recognized as the world’s leading authority in food and beverage tourism. We are our industry’s #1 advocate. Our Association proudly demonstrates 20 years of dedication to, and thought leadership in, the food and beverage tourism industry. We lead by continuing to innovate, and in fact, we have launched every major first our industry has seen, from global conferences to global market research reports, an industry handbook, our podcast, our TV talk show, our Awards program, and now, our Taste of Place market research summaries. Enjoy!