Amanda Belarmino is an Assistant Professor at the William F. Harrah College of Hospitality at the University of Nevada, Las Vegas. At the age of 3, Amanda discovered that hotels were magical places where people could escape from their daily cares and decided that she wanted to be one of the people who made the magic happen. She completed her Bachelor’s degree at Cornell University and spent 15 years in industry before completing her PhD. at the University of Houston. Her research areas include revenue management and consumer behavior. She enjoys knitting, reading, and hiking.