Dr Gerrie du Rand is an associate professor in the Department of Consumer and Food Sciences at the University of Pretoria, South Africa now in a post-retirement position. She is recognized academically as a researcher and expert in the field of Food and Hospitality related consumer behavior. Her specialty area of interest is Food Tourism and the use of Local foods in culinary mapping. Her current involvement with postgraduate students focuses on consumer food practices and behavior, culinary practices, innovative culinary product and recipe development and food tourism. She is also affiliated with WFTA as the training manager.