Jacquie Chandler

Chandler was working as a Corporate Story Coach for a local sales messaging company, when she attended a tourism conference in South Lake Tahoe. Inspired by success stories of destinations who had adopted these Geotourism principles, Chandler ended up being appointed the Geotourism Liaison for Lake Tahoe basin, by NGCSD, National Geographic’s Center for Sustainable Destinations. This moment ignited a quest to be part of a local sustainability transition team, which led to the formation of Sustainable Tahoe (NV NGO) to facilitate the adoption of responsible tourism for the Tahoe Truckee watershed. As Executive Director, Chandler and the devoted group of volunteers produced the first Tahoe Stewardship Congress, followed by 4 years of an annual demonstration of ‘fun, meaningful, low-impact’ visitor activities that inspire stewardship and contribute to sustainable prosperity. This led to creating a Geotourism curriculum for local colleges, a line of Gratitude Products (that carry messages of stewardship), various wildlife awareness campaigns, Earth Walk adventures and an implementation framework designed to seed and guide a destination’s responsible tourism make-over.