Jeff Fromm is a Partner at Barkley where he serves as President of FutureCast, weekly contributor at FORBES, and author of four books including The Purpose Advantage (Idea Press, 2019), Marketing to Millennials (Harper Collins, 2013), Millennials with Kids (Harper Collins, 2015) and Marketing to Gen Z (Harper Collins, 2018). He published the first public research study of Millennials as Consumers with the Boston Consulting Group in 2010 & 2011. He has traveled the world sharing insights on consumer trends, youth culture as well as purpose and sustainability. In addition to Jeff’s work consulting with major brands at Barkley, he serves on the Board of Directors at Three Dog Bakery. You can download here a free copy of Jeff’s latest work, The Purpose Advantage.