Louise had her ‘aha’ moment with the vegan movement as a teenager when a chance encounter led her to consider compassionate living for the first time. She gave up eating meat on the spot and never turned back. Over the next 35 years, Louise lived first hand with the evolution of veganism in the UK and all over the world. Louise turned down a place at Cambridge University studying social and political science to pursue a career in business. Louise is described as a serial entrepreneur in the well being sector, with a 30-year track record in business, including several online stores, a digital media company, and a bricks and mortar leisure business. She successfully negotiated her first exit last year, selling her multi-site leisure business in its entirety.