Rob Holmes

Rob Holmes

With over 30 years of experience in the sustainability and travel industries, Rob has a diverse background in multimedia content, sustainable tourism, strategic marketing and global business. Since founding GLP, Rob has harnessed the power of the travel industry to create positive impacts across destinations, communities and stakeholders. Rob has traveled to over 100 countries, directed and produced in 50+ countries, and spearheaded a myriad of global content and brand marketing campaigns for top-tier brands, destinations, media, airlines, operators, hotels and nonprofit organizations.

Rob is the Founder & Chief Strategist of GLP Films, the award-winning full-service content marketing agency that specializes in authentic storytelling and ROI-based distribution campaigns to support sustainable tourism. Since 2008, GLP’s work has spanned five continents and 50+ countries, creating 250+ films. GLP specializes in digital content strategy, award-winning authentic storytelling, brand development, stakeholder development and media distribution campaigns. Recent campaign highlights include being voted the “Best Adventure Travel Film” (3x winner) and “Best Destination Marketing Video” (2x winner) by the travel trade industry; spotlighting the workforce behind the travel industry for Visit California; surpassing 8 million video views for Georgia Tourism; and winning Travel Weekly’s Magellan Award for “Best Cruise Marketing Film.”