Since 2000, Udi has been creating food tourism adventures. Udi built the Bedouin style hospitality camp at the Massada National Park and established the Jerusalem Culinary Institute. As one of the founders of culinary tourism attractions, Udi is a popular speaker on the subject and a consultant to the Israeli Ministry of Tourism. He currently writes and publishes articles about the uniqueness of Israel as a food destination. In 2017-18, Udi served as the elected Chair of the Israeli Association for Culinary Culture. Currently Udi promotes the concept of the Culinary Museum of Israel while being the National coordinator for the Slow Food Chef Alliance.