The mission of the Wellness & Health practice area is to observe and analyze the relationships between wellness, health, and tourism, and to advance thought leadership in this area.
The wellness practice area is aimed at fostering education among travelers and travel professionals with the goal to partner with aligned associations, observances, and groups to create awareness about WFTA and the Wellness and Health Practice area.
WFTA is available to help destinations build food tourism programs with a wellness focus or wellness programs that have food as their cornerstone.
A cross between the tourism, health, and wellness industries, “Wellness & Health” goes far beyond visiting spas and wellness retreats. It is travel with the purpose of improving well-being in mind, body, and spirit, as well as promoting positive engagement between people, cultures, and nature.
Wellness and food/beverage tourism have always run a parallel path, often overlapping. We’re pleased to present the following article written by the World Food Travel
Los Angeles-based wellness tourism expert, Camille Hoheb has been appointed as the first Southern Californian Certified Ambassador to the World Food Travel Association. The ambassadorship is
Preserving and promoting culinary cultures through hospitality and tourism.
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