What is Food Tourism?
The Evolution of Food Tourism
2018 - Present
2012 - 2018
2001 - 2012
In the earliest days of our industry, we defined food tourism as “The pursuit and enjoyment of unique and memorable food and drink experiences, both far and near.” (Erik Wolf, Executive Director, Culinary Tourism: A Tasty Economic Proposition, 2001). This was our industry’s first white paper that explained what food tourism is and how it can benefit industry stakeholders before food tourism was a monetized tourism activity.
Shakespeare asked, "What's in a Name?" We'll tell you now.
Food Travel & Food Tourism
Food Tourism By The Numbers
Food Tourism and Economic Impact
Take the estimated economic impact of visitors to your area and multiply it by 25%. That is your estimated economic impact of expenditures by visitors on food and beverage.
We Are All Food Travelers!
Research from our 2020 Food Travel Monitor proves that now 96% of travelers can now be considered food travelers. By “food travelers”, we mean travelers who had participated in a food or beverage experience other than dining out, at some time in the past 12 months.
Discover who your own area’s food travelers are with our custom PsychoCulinary Profiling Research.
Food travelers are explorers
- We attend a cooking schools, participate in a food tour, or go shopping in a local grocery or gourmet stores.
- We visit food or beverage factories, participate in wine/beer/spirits tastings, and of course, eat out in unique or memorable foodservice establishments.
- We’ll visit a chocolatier, bakery or gelateria to sample what makes the area famous.
- We love to get off the beaten path and find the new (or new for us), unique or undiscovered experiences.
Defining Food Tourism Industry Stakeholders [Industry Cluster]
There are 20 interrelated sectors in the food tourism industry cluster. This includes food and beverage businesses, travel and hospitality businesses and some other related businesses and organizations such as governments, media, and academia. The World Food Travel Association acts to coalesce these sectors to form an industry cluster.
Download here a high resolution version of the cluster graphic. Be sure to cite (c) World Food Travel Association.
Stakeholder Engagement can often be a difficult task, and is typically part of the Culinary Placemaking process.
Graphic © 2019 by World Food Travel Association.
Food Tourism Value Chain
The Food and Beverage Tourism value chain can be represented as a free-flowing continuum. Agriculture, food and beverage producers, food service and unique experiences work together to create what we know today as food tourism. Each element is just as important as the other in creating memorable food and beverage experiences, and each successive step in the chain adds more economic value than the step before.
Right click the image and save on your computer for a higher resolution version of the graphic. If you require an even higher resolution graphic, please get in touch with us. Be sure to cite © World Food Travel Association wherever you use it.