Wine & Beverages
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Practice Area Chair
Practice Area Co-Chair
The mission of the Wine & Beverages practice area is to observe and analyze the relationships among wine, other beverages (both alcoholic and alcohol-free), and tourism, and to advance thought leadership in this area.
When we say “food tourism” – beverages are always included. While wine ranks first in traveler preference, and beer is a close second. Yet all beverages play a role in our industry.
"Food for Thought"
While wine and beer may be the most common beverages throughout the world, visitors enjoy a range of other beverages that include tea, coffee, water, juices, distilled spirits, infusions, dairy and non-dairy milks, etc.