A logo for the world food travel association with a flower in the middle.

Enhance Your Destination's Appeal

With Culinary Tourism

Since 2001, we've been at the forefront of gastronomy tourism, pioneering the indelible connection between food and travel.

With nearly 25 years of experience, we’ve gained deep industry insights.

Let us put our expertise to work in helping you elevate your destination through the power of food and beverage tourism.

Are you an industry professional and not a destination marketer? Check out our Training, Recognition & Membership offerings instead.

What is food tourism?


"The act of traveling for a taste of place in order to get a sense of place." ™

LEARN MORE

SOME OF OUR PAST DESTINATION WORK

Bristol, England

Bristol is a great food destination, but no one knew that because it was always overshadowed by nearby London. We created the region's culinary destination strategy and helped Bristol to improve its culinary positioning in a highly competitive marketplace.

How Can We Help You?

State of Oregon, USA

Oregon was previously unknown as a culinary destination. We created the positioning for Oregon as a must-see culinary destination, and also published the Oregon Culinary Escapes travel guide, which was widely distributed to visitors.

How Can We Help You?

Province of Quebec, Canada

Quebec was unsure of how to reach out to food-loving travelers. We performed custom culinary travel research, which helped the tourism ministry to improve its product development and enhance its positioning to food-loving travelers.

How Can We Help You?

Leavenworth, Washington, USA

Leavenworth was known as a Christmas themed destination. We helped this area in central Washington state to discover a more sustainable long-term marketing strategy by positioning itself as the apple capital of the USA.

How Can We Help You?

Absolut Vodka

Absolut is an iconic brand known around the world. Yet very few people ever visited its factory headquarters. We worked with Absolut Vodka to create a sales strategy to promote its factory tours in Sweden as a must-visit for vodka lovers.

How Can We Help You?

Central Florida, USA

Central Florida is sandwiched in-between Tampa and Orlando, and due to rapid urban growth, it is at risk of losing its identity. We created a Culinary Tourism Readiness Assessment, which uncovered new opportunities to improve the destination's positioning and marketing efforts.

How Can We Help You?

Alberta, Canada

Alberta was known for its stunning scenery, but not much else. We created the province's first culinary tourism strategy. It set the tone for future product development and marketing work in gastronomy tourism and helped to diversify the province's tourism portfolio.

How Can We Help You?

Bristol, England

Bristol is a great food destination, but no one knew that because it was always overshadowed by nearby London. We created the region's culinary destination strategy and helped it to improve its culinary positioning in a highly competitive marketplace.

How Can We Help You?

WHAT WE DO

With nearly 25 years of experience in the food and beverage tourism industry, we have a keen eye for identifying economic opportunities where food, travel, and hospitality intersect.

Let us help you discover new ways to grow and succeed in this dynamic space.

Our knowledge, tools and training help destination marketers to leverage your destination's culinary culture and heritage to create a stronger sense of place, which:


  1. increases visitor arrivals;
  2. increases your destination's brand equity;
  3. enhances local pride;
  4. generates export demand for your area's food and beverage products; and
  5. creates a significant economic impact on the area.
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