WELCOME TO THE
WORLD FOOD TRAVEL ASSOCIATION
Creating Economic Opportunities
Where Food & Drink Meet Travel & Hospitality

IN A NUTSHELL…
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The World Food Travel Association (WFTA) creates economic opportunities where food and beverage meet travel and hospitality. The WFTA is a non-profit and non-governmental organization (NGO) and the world’s leading authority on food and beverage tourism. We’re at the forefront of our industry’s development with cutting-edge resources for today’s food, beverage, travel, hospitality and media professionals.

COMMUNITY

CONSUMERS

BECOME A FOODTREKKER
BECOME A FOODTREKKER

Are you a foodie?
Looking for occasional news and ideas about food and drink travel?
It’s Free!

PROFESSIONALS

JOIN OUR INNER CIRCLE
JOIN OUR INNER CIRCLE

Aimed for professionals looking for a little bit of education, networking and visibility opportunities to grow their business.

AMBASSADORS

REPRESENT YOUR AREA
REPRESENT YOUR AREA

Looking for a deeper relationship with the Association and more visibility both in their areas and worldwide?

CHAPTERS

FOR AREAS
FOR AREAS

Looking for a deep relationship with the Association, extensive education, training, strategy & networking possibilities?

EDUCATION & RESEARCH

CERTIFICATION

CERTIFICATION
CERTIFICATION

Do you want to learn about the food and beverage tourism industry in detail? Are you possibly looking for a career change or just to become more knowledgeable?

SEMINARS & TRAINING

LEARN MORE
LEARN MORE

Whether you need a 45 minute keynote or a full day training, we have brought the message about food and beverage tourism to thousands of professionals throughout the world.

HANDBOOK

ALL ABOUT THE FOOD & BEVERAGE TOURISM BUSINESS
ALL ABOUT THE FOOD & BEVERAGE TOURISM BUSINESS

Written for professionals, it is also easily used in a classroom setting. This book is the most comprehensive resource available about the food and beverage tourism industry.

RESEARCH

BRAND NEW FOR 2016 WITH UPDATED INFORMATION
BRAND NEW FOR 2016 WITH UPDATED INFORMATION

Food and beverage (wine/beer) traveler data, trends and behaviors from 10 countries. Choose from Global or USA only. Italy supplement option available separately.

FOODFORWARD
ACCELERATORS

TRAINING
TRAINING

Intensive 3 day accelerators in Food & Beverage Business or Food & Beverage Tourism. Start a new business or take your existing one to the next level!

EVENTS

FOODWORX
PORTLAND

FEBRUARY 4, 2017
FEBRUARY 4, 2017

The One Thing is one of the world’s premier business events focusing on lessons learned by noteworthy food, beverage, tourism and hospitality professionals.

FOODTREKKING
WORLD

APRIL 1-4, 2017
APRIL 1-4, 2017

Our flagship biennial international convention, with education, networking and business appointments. Join us next, April 1-4, 2017 in Portland, Oregon, USA.

FOODTREKKING
REGIONAL

Host In Your Area
Host In Your Area

This has the same format as FoodTrekking World event, but with a regional focus. We’re currently discussing options for 2018. Held in even years.

HOST AN
EVENT

LEARN MORE
LEARN MORE

Are you interested in bringing FoodWorx or FoodTrekking World to your area? If so, please get in touch and we’ll discuss the possibilities with you.

PROJECTS & OPPORTUNITIES

FOODTREKKING PUBLISHING

The future of food publishing. Hybrid print and online publications designed to focus on the heroes of a specific GeoCulinary region.

EXPERIENCE ASSESSMENT

Good food and drink are only two ingredients for success. What kind of experience does a foodie have in your destination or business?

DESTINATION

STRATEGY

food tourism destination strategy

Your food and beverage culture is your unique story. It’s how you woo foodie travelers. Let us guide you with our unique 4-D process.

PHONE

CONSULTATION

Great for small business owners, entrepreneurs, and destination marketers. Get answers to pressing questions.

FOOD TRAVEL TALK

TV

Food Travel Talk TV

Monthly web-TV talk show featuring topics of interest to the food and beverage tourism trade.

SAVORSEARCH MARKETPLACE

market

An automated online marketplace that connects trade buyers and sellers of food and beverage products.

We create economic opportunities where food and drink meet travel and hospitality.

WHAT PEOPLE ARE SAYING

  • "Quality research on food and beverage tourism is hard to come by. Over the years, the Association has delivered consistent and high quality food and beverage tourism research that has been indispensable to our work in events and communications at Eat Spain up!. The Association also successfully conveys a global and multicultural understanding in all of its projects, which we appreciate, since we’re not located in the USA".
    Gloria Rodriguez
    Gloria Rodriguez Director, Cómete España - Eat Spain up!
  • "Having worked with Erik and seen the evolution and implementation of the Association’s ideas for culinary tourism worldwide, I am most excited about the Oregon Culinary Escapes Guide. Oregon, and for me, especially Portland, have always been able to compete on any level when it comes to food. This ground-breaking publication proved that and helped to establish Oregon’s rightful place in the world of food and beverage tourism".
    Barbara Steinfeld
    Barbara Steinfeld President, Visit Tri Valley, Pleasanton, California
  • "For just over five years, I have managed the Omar Niode Foundation (omarniode.org), a nonprofit organization in Indonesia working to raise awareness of the quality of education and human resources in the field of agriculture, food, and culinary arts. The Foundation collaborates with many individuals, organizations, government agencies,and corporations in Indonesia and globally. The Association’s Certified Culinary Travel Professional program helped me tremendously in understanding the food tourism industry and how to develop food tourism in destinations. I’m using the knowledge I gained to raise awareness about food tourism in Indonesia. I rely heavily on the Association and its networks to ensure that I am on the right track".
    Amanda Niode
    Amanda Niode Chair, Omar Niode Foundation, Jakarta, Indonesia
  • "Apart from being exceptionally well organised and held in the consummate foodie city of Portland, the entire conference was enriching, educational and fun. For casual foodies or industry professionals, the event is a valuable opportunity to connect with others, learn and celebrate a shared passion food cuisine and travel".
    Alanna Rodgers
    Alanna Rodgers Tru Bahamian Food Tours, Nassau, The Bahamas
EASI process

ABOUT US

Who We Are

The World Food Travel Association (WFTA) is a non-profit and non-governmental organization (NGO) and the world’s leading authority on food tourism. The Association is at the forefront of food and drink tourism development and promotion with cutting-edge resources for today’s food, drink, travel, hospitality and media professionals.

Our Audience

Many people think that food tourism is about gourmet restaurants or fancy wineries. Those are just small subsets of the bigger industry. Our audience is vast and spans just over 20 different sectors of the food, drink, travel and hospitality industries. See our audience depicted in a visual diagram.

Our People

  • Erik Wolf MA, CCTP
    Erik Wolf MA, CCTP Founder, World Food Travel Association

    Erik Wolf is the visionary founder of the world’s food tourism industry, and of the Association. He is a highly sought speaker, thought leader, strategist and consultant, in the US and abroad, on food and drink tourism issues, and is considered the go-to food tourism industry resource for media outlets that have included CNN, the BBC, the Wall Street Journal, Newsweek, NBC, GQ, Forbes, PeterGreenberg.com, Huffington Post, the Australian Broadcasting Corporation, Arirang Korea, Sky Media (UK) and many more. His works have been published in dozens of languages, including Chinese, Spanish, Greek, Polish, Russian, Portuguese and many more. Erik also advises to UNESCO’s Creative Cities Network gastronomy program and the UNWTO’s Gastronomy Network.

  • Garry Taylor
    Garry Taylor The Problem Solver

    Garry has worked for the Association in the United Kingdom, New Zealand and the USA. With a background in health, nutrition and culinary arts, it is no wonder that his forte is experience assessment for individual food and drink businesses. He is always on the prowl for new culinary experiences. Garry excels at project management, experience assessment, menu messaging, recipe customization and meeting new people.

  • Helene Carter
    Helene Carter The Organizer

    Helene is charged with keeping the Association office running smoothly, something she does with classic British aplomb. Rarely seen, and she prefers it that way, Helene’s presence is always felt even when she is away from the office. She runs a tight ship and nothing gets by her so “put that second doughnut back young man!” That said, Helene makes a mean currant scone with Devonshire cream, but don’t dare ask for the recipe – it’s a closely guarded family secret.

  • Robert Ryanson
    Robert Ryanson THE HAPPY CAMPER

    Robert resides in Vancouver, British Columbia in the northern end of Cascadia (Canada’s southwest.) He handles member service for the Association.

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OF OUR ONLINE COMMUNITY?

The Association was born & raised in Portland, Oregon –

One of the world’s hottest foodie destinations – come visit us!