Culinary Placemaking

Customized destination consulting services that focus on leveraging your culinary culture as your unique selling proposition (USP).

Diversify your offering

Not everyone likes shopping or museums but everyone eats. Give all visitors something to look forward to.

Support local small business

They are a main reason food- and beverage-loving travelers want to visit your destination. Do you make it easy?

Get on the food lover’s map

Getting noticed by food- and beverage-loving travelers is your goal, but how do you achieve it?

Every destination’s needs are unique, and we only provide bespoke, customized solutions. While we love cookies, cookie-cutter is just not how we operate. Get in touch today to discuss how we can help raise your area’s profile as a culinary destination.

Culinary Placemaking

Consulting Services

Strategic Plan

We'll design a sustainable culinary placemaking strategy, with a thoughtful narrative that will appeal to food-and beverage-lovers and include a suitable digital strategy to promote your area’s culinary products and experiences as marketable and sellable attractions for visitors. (150 pages)

Action Plan

With your private food/beverage Strategy Document, we also provide a Food Tourism Action plan for distribution to area stakeholders.  It's a summary of your culinary placemaking strategy that you'll be comfortable sharing publicly. (40-50 pages)

Justifying Food Tourism

Do you need to make a business case to your local government or board of directors? In the form of a detailed report, we will show the value of food tourism to your area or project, along with a list of benefits your area or project can expect.

PsychoCulinary Profiling Research

Find out exactly who your food loving target market is. Our ground-breaking methodology allows for precision target marketing in food tourism.

Experience & Product Assessments

How do food- and beverage-loving travelers see your business or destination? What do they appreciate? What do they notice is missing? We will show you areas in need of improvement in product development, marketing, strategy and operations.

Creating Food & Beverage Trails

Collection of food or beverage businesses packaged into a cohesive route or trail used to drive economic growth in a destination.

Stakeholder Engagement

We're the industry experts. Let us train your stakeholders on food tourism - what it is and is not, the benefits, and the opportunities and challenges.

SOME OF OUR SUCCESSFUL CASE STUDIES

Case Study:
City of Bristol, England, UK
The Problem
Bristol is an exciting food destination, but has always been in the shadow of much larger London. And nearby popular attractions like Stonehenge and the city of Bath, with its extensive Roman ruins, also compete for visitor attention. Visitors would pass through Bristol typically on day trips, unaware of all that the city has to offer.

Our Solution
We produced a culinary tourism strategy for the city and surrounding area, based on input from stakeholder interviews and discovery sessions held throughout the region

The Results
The strategy informed the tourism office’s future direction, that food and beverage are the foundation of the city’s destination marketing efforts.

What the Client Says
Thank you for validating what we suspected, namely that Bristol and environs are an exciting food and drink destination. We are using your work to incorporate food and beverage messaging into all of our destination marketing efforts.
Case Study:
Province of Alberta, Canada
The Problem
The province is a major agricultural producer in Canada, despite not being known for its food and beverages, apart from Alberta Beef. The Ministries of Agriculture and Tourism wanted to change that.

Our Solution
We produced a culinary tourism strategy for the province, based on input from stakeholder interviews and discovery sessions held throughout the province.

The Results
We helped provincial stakeholders to believe in their product and understand the province’s potential as a food destination. The strategy gave rise to a new organization, the Alberta Culinary Tourism Alliance, to help direct the province’s goals.

What the Client Says
Thank you for your work on the provincial strategy, which was no easy task given the size of Alberta. You gave us a lot of food for thought and definitely impressed upon us that we have something unique and worth sharing in our food and drink.
Case Study:
Quebec, Canada
The Problem
Quebec has a rich gastronomic heritage, but apart from maple syrup and poutine, most visitors don’t know what else the province offers. Tourism leaders were unsure who to market to and what message to send.

Our Solution
We worked with the province’s Ministry of Tourism to perform custom research to determine where the province should focus its marketing efforts and what the marketing messages should say.

The Results
Tourism leaders took the information and used it to inform the best way to include gastronomy products and experiences in the province’s overall tourism messaging. Campaigns are on hold until the pandemic ends and travel resumes.

What the Client Says
The research has already been a huge help to our provincial tourism strategy. Thank you for your excellent work
Case Study:
Island of Grenada, Caribbean
The Problem
Grenada has been known as the “Spice of the Caribbean” for a long time, but there is a lot of competition from nearby islands that have similar products and experiences.

Our Solution
We worked with the area tourism office on its application to become a Culinary Capital. We helped the team to identify their USP and stories worth sharing, and continue to meet with the team on a monthly basis to advise on culinary marketing and strategy issues.

The Results
The Culinary Capitals designation helped the island’s stakeholders to believe in their product – that they had food worth traveling for. Culinary messaging is finding its way into the island nation’s current marketing campaigns.

What the Client Says
This was the right program at the right time for us. We also appreciated your outside expertise and validating what so many of us already knew – that we are an excellent food destination. What an honor to be the world’s first Culinary Capital!
Case Study:
Absolut Vodka, Sweden
The Problem
Long known for its premium range of vodka, the company was looking for a way to diversify its product portfolio.

Our Solution
We delivered an inspirational training session to the company’s international sales team. We showed them the potential to drive visits to the company’s headquarters in Sweden, a unique experience.

The Results
Sales reps began promoting the idea of visiting “The Home of Absolut” in their messaging. The following year, visits to the distillery and visitor center doubled.

What the Client Says
We didn’t think people would be interested in visiting our headquarters, but you showed us there is demand for it. The proof was when we saw our visitor numbers soar in the following 12 months.
Case Study:
Culinary Arts Commission, Saudi Arabia
The Problem
Saudi Arabia was closed off to visitors for such a long time. Outsiders had literally no idea what to expect. The Prince’s vision is to open up the country to tourism – a strategy with many moving parts.

Our Solution
We currently sit on the Board of Directors for the Commission, and advise on strategic initiatives, especially as they relate to preservation of culinary culture and tourism.

The Results
Our input is finding its way into the planning of current projects, which includes culinary festivals, culinary arts training and the burgeoning cruise ship tourism.

What the Client Says
We appreciate the efforts and insight that you bring to our meetings, and value your input in our long-term strategy and short-term tactics, especially when it comes to working with our Ministry of Tourism on joint projects.
Case Study:
Leavenworth, Washington, USA
The Problem
For a long time, the region’s tourism office had been promoting agricultural experiences and wine events. Despite quality experiences on offer, visitor numbers were dropping in the face of competitive destinations.

Our Solution
We worked with the area tourism office to brainstorm a new strategic approach for the area, namely a focus on the highest quality apples and apple products, with a specific focus on ciders (both alcoholic and not).

The Results
The repositioning was approved by the Board of Directors and marketing materials are being prepared for release after the pandemic ends.

What the Client Says
You have been a huge help to helping us find a new direction for a destination. This is definitely what we should have been focusing on all along.
Case Study:
Tri-Cities, Washington, USA
The Problem
Members of the area’s tourism office did not seem to show much interest in, or appreciation for, culinary tourism, despite the area being a huge wine tourism destination.

Our Solution
We delivered an energizing keynote speech to stakeholders at their annual meeting.

The Results
Many stakeholders thanked us for “saying what needed to be said” and showing the region’s potential which had been overlooked for so long.

What the Client Says
Our members and board were extremely pleased with the keynote. It was exactly the right message at the right time for our audience. Thank you.
Case Study:
State of Rhode Island, USA
The Problem
Despite a rich culinary heritage, the state had no culinary tourism focus or interest. The tourism office knew that something had to be done to change this.

Our Solution
We delivered a three-day workshop to the state’s food, beverage, tourism and hospitality stakeholders. We performed an informal asset inventory and showed stakeholders the potential that could be theirs.

The Results
The state’s tourism office now has a much easier time when it comes to talking about food and beverages. Operators understand the value proposition, and good food is an integral part of all tourism marketing throughout the state.

What the Client Says
I thought it would be an impossible task, bringing so many different parties together in the same room. Yet, you were able to get people talking who normally would never talk with each other. Thank you for helping us to move the needle!
Case Study:
City of Columbus, Ohio, USA
The Problem
The city was not known for its food, despite a deep heritage of different cultures that migrated to the city over the past century. Columbus was “nowhere” on the food map.

Our Solution
We delivered a brainstorming session where we helped the city’s tourism industry stakeholders to believe in their product. We performed an informal asset inventory and helped the tourism office craft messaging to use in its campaigns.

The Results
The city of Columbus is now known as the “food city” in the state of Ohio, and area stakeholders have a new pride in their food and beverage products and experiences.

What the Client Says
We knew we had something, even if our industry did not. Sometimes it just takes an outsider to come in and point out what is right in front of people. Thank you for helping us to put our city on the food lover map!
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