It can be hard to identify all your food and beverage resources, bring them together, weigh their value, assess market forces, and fold everything into a plan that works. We've been doing this a long time so we know what travelers want and what is likely to work for your destination.
If every destination is a "foodie's paradise" or offers dozens of craft breweries or local produce abounds, then how unique is your destination? We'll help you identify your competitive advantage and USP.
Master plans have a lot of stakeholders - the tourism board, local government, local businesses and local residents, among others. We'll meet with your stakeholders, ask the questions you can't, and devise a plan that works for everyone.
Discover. Develop. Deploy. It's our proprietary three-step process honed over nearly 20 years. We help destinations understand their situation and help you to devise a plan to woo food & drink loving travelers.
With your private food/beverage tourism Master Plan, we can also provide a Food Tourism Action plan for distribution to area stakeholders. It's like a summary of your Strategy that you'll be comfortable sharing publicly.
As outsiders, we see things you don't. We can say things you can't. Put your trust in us - the subject matter experts you need for your project.
We founded the food travel trade almost 20 years ago. It's our main focus, and has been since 2001. Allow us to apply our knowledge & insight to your unique challenge.
Research is an important component of strategy. Sometimes general food tourism research isn't sufficient for your needs. Let our food tourism research experts conduct custom research tailored to your exact needs.
Just like how two food lovers are not the same, two food-centric destinations are not the same either. Don't use the same selling message for all food lovers. Know exactly who your visitors and customers are so you can meet and exceed their expectations.
Not ready for a full Strategy? We can deliver a standalone area assessment that you can build on as you are ready. Can also be included in the Destination Food Tourism Strategy.
We're the industry experts. Let us train your stakeholders on food tourism - what it is and is not, the benefits, and the opportunities and challenges.
The Canadian province of Alberta is an enormous size, yet the majority of the population lives in the south and west of the province. The province has a lot of great culinary stories, yet no one but Albertans knew about them. The province needed to know how to package and promote its stories to the right audiences. It needed a plan.
The Alberta Department of Agriculture, along with Travel Alberta, hired us to create a culinary tourism strategy for the province. Four months of work, two site visits and dozens of interviews yielded a 150-page strategic report that was delivered in person to the province's stakeholders.
The results of the strategy we developed were as follows:
Bristol is a charming city in southwest England. It has a lot to offer potential visitors, from a rich and fascinating history and vibrant culture, to an exciting food and beverage scene. The problem is that Bristol has always been in the shadow of much larger London. And nearby popular attractions like Stonehenge and the city of Bath, with its extensive Roman ruins, also compete for visitor attention. Visitors would pass through Bristol typically on day trips, unaware of all that the city has to offer.
Visit Bristol suspected it might have something special to offer with its food and beverage businesses, products and experiences. Thanks to an award from the Discover England Fund, Bristol could explore its potential as a world class urban food and drink destination. Visit Bristol hired us to perform a site inspection and asset inventory, and to write a food and beverage tourism strategy to serve Bristol for the next five years.
We delivered a 159-page report including 49 pages of custom PsychoCulinary profiling research, which helped Bristol to understand its unique selling proposition to woo food-loving travelers vis-à-vis other destinations. The strategy was presented to area stakeholders. Within 6 months, Visit Bristol saw the following results:
Mix and match the services you need to further enhance your Culinary Placemaking Strategy.
Destination Site Inspection
Custom Food/Drink-Loving Traveler Research
Destination Experience Assessment
When you choose to work with us, you pay for our knowledge & experience, our methodology and business process, our quality control and of course, the World Food Travel Association brand on the finished work.
Read in more detail how we helped Bristol, England with visioning, planning, experience assessment, PsychoCulinary profiling, and destination food strategy.