DESTINATION CONSULTING
Customized destination consulting services that focus on leveraging your culinary culture as your unique selling proposition (USP). Not sure where to start? Request a complimentary 30-minute call.
DIVERSIFY YOUR OFFERING
Not everyone likes shopping or museums, but everyone eats. Give all visitors something to look forward to, and to talk about after they leave.
SUPPORT LOCAL BUSINESSES
They are a main reason food- and beverage-loving travelers want to visit your destination. Do you make it easy for these business types to be discovered?
GET ON THE FOOD LOVER’S MAP
Getting noticed by food- and beverage-loving travelers is your goal, but how do you achieve it? Hint: a restaurant list or listing on TripAdvisor won't capture our attention!
Culinary Tourism Consulting
Do you know what phase of the culinary tourism development cycle your destination is currently in? No two destinations are the same.
For every new client, we apply our proprietary 3-D® methodology to help us identify the best customized way to help you.
Phase 1 is Discover. You are just learning how to develop your culinary resources before promoting them.
Phase 2 is Develop. You are developing (or refining) your food & beverage products & experiences to be promoted.
Phase 3 is Deploy. You are actively marketing your products and services to food-loving travelers.
QUESTIONS & ANSWERS ABOUT OUR DESTINATION CONSULTING
What is the World Food Travel Association's experience in culinary tourism consulting?
Since 2003, the World Food Travel Association has pioneered culinary tourism consulting globally, collaborating with over 500 destination marketing organizations, NGOs, universities and other industry partners. Our expertise includes culinary destination assessments, strategies, certifications, product development, and tailored guidance that empowers destinations to attract sustainable food- and beverage-loving travelers.
What exactly does a Culinary Destination Readiness Assessment entail?
The World Food Travel Association's Culinary Destination Readiness Assessment evaluates your area's culinary strengths, gaps, and opportunities. We analyze your local food and beverage products, experiences, stakeholders, and visitor appeal, providing actionable insights to sustainably grow culinary tourism in your destination.
How does the World Food Travel Association's consulting approach differ from other tourism consultants?
The World Food Travel Association uniquely combines deep culinary tourism expertise, global research, and practical strategies. Our approach prioritizes authentic culinary culture, heritage preservation, and sustainability, ensuring your destination attracts discerning travelers who appreciate genuine local food and beverage experiences.
Can small or emerging destinations benefit from the World Food Travel Association's services?
Absolutely. The World Food Travel Association tailors our culinary tourism strategies and assessments for destinations of all sizes and budgets. Small or emerging destinations often see rapid, measurable benefits, gaining visibility and economic growth by showcasing their unique culinary heritage and products.
What outcomes can we expect from working with the World Food Travel Association?
Clients typically experience increased visitor satisfaction, extended stays, and higher spending from food-loving travelers. Additional outcomes include strengthened local culinary identities, improved stakeholder collaboration, and enhanced global visibility for your destination’s distinctive culinary offerings.
Just need a few hours of consulting advice?
Buy 3-hour stackable packages as needed.
Trusted by the World’s Leading Companies in Food and Travel
The World Food Travel Association crafts resources, knowledge & opportunities for industry leaders
