THE WORLD'S LEADING AUTHORITY ON FOOD & BEVERAGE TOURISM
The World Food Travel Association preserves & promotes culinary cultures through hospitality & tourism.
AS FEATURED IN






What is food tourism?
“The act of traveling for a taste of place in order to get a sense of place.” ™
WHAT WE DO
Our 20+ years experience with the food tourism industry gives us an undisputed edge.
We create economic opportunities where food and beverage meet travel and hospitality. Our knowledge, tools and training help trade professionals and organizations to leverage their area’s food and beverage to help create a strong sense of place, which increases visitor arrivals; destination brand equity; and export demand for their area’s food and beverage products.

Certify your area and its culinary culture as a noteworthy destination for food or beverage lovers!
- Annual Performance Report (Culinary Tourism Readiness Index) shows you what you're doing well - and where you need help
- Year-long strategy and marketing support includes certification logo and web page; social media and media relations; and monthly planning calls
- Impartial and expert third-party analysis and validation from the world's leading authority on food and beverage tourism
- Certification can be an important part of your destination's regenerative tourism strategy
World Food Travel Association News
Trusted by the World’s Leading Companies in Food and Travel
The World Food Travel Association crafts resources, knowledge & opportunities for industry leaders












World Food Travel Practice Areas
Wellness & Health
Health and wellness are two sides of the same coin, and both have an important impact on food and beverage tourism. We explore the connection.
Wine & Beverages
When we say "food tourism" beverages are always included. While wine is first, we look at all beverages that have a role in our industry.
Sustainability
Perhaps the most important factor in business today, we consider the People, Planet, Profit argument as we explore sustainability's role in our industry.
Culinary Culture
Our mission is to preserve and promote culinary cultures vis-a-vis tourism and hospitality. Without culinary culture, there is no reason to travel for food and drink.
Technology
Perhaps seemingly unrelated, the impact technology is having on our industry is considerable. We explore the connection for our industry stakeholders.
Agriculture & Rural
The seeds of cuisine are in agriculture. Without protecting and investing in agriculture and rural experiences, our industry loses an important dimension.