THE WORLD'S LEADING AUTHORITY ON FOOD & BEVERAGE TOURISM
The World Food Travel Association preserves & promotes culinary cultures through hospitality & tourism.
AS FEATURED IN
WHAT WE DO
Our 20+ years experience with the food tourism industry gives us an undisputed edge.
We create economic opportunities where food and beverage meet travel and hospitality. Our knowledge, tools and training help trade professionals and organizations to leverage their area’s food and beverage to help create a strong sense of place, which increases visitor arrivals; destination brand equity; and export demand for their area’s food and beverage products.
We provide the world's most comprehensive market research reports of the food and beverage tourism industry. We analyze culinary traveler motivations, behaviors, influences and much more.
Providing and promoting food travel trade education & networking opportunities to everyone who values and wants to develop food and beverage tourism products and services.
We have a lot of experience devising plans to develop and promote sustainable destination culinary brands. Let us help put your destination on the food lover's map. We can also help you to refine your current offering to meet changing consumer demands.
Gain visibility and recognition for your professionalism, experience and knowledge in the food & beverage tourism industry by becoming certified in the Culinary Travel sector. Different certifications available for different business types.
Certify your destination's culinary culture as a noteworthy and worthwhile discovery for food- and beverage-loving travelers.
What is food tourism?
“The act of traveling for a taste of place in order to get a sense of place.” ™
Trusted by the World’s Leading Companies in Food and Travel
The World Food Travel Association crafts resources, knowledge & opportunities for industry leaders
Certify your area and its culinary culture as a noteworthy destination for food or beverage lovers!
- Annual Performance Report (Culinary Tourism Readiness Index) shows you what you're doing well - and where you need help
- Year-long strategy and marketing support includes certification logo and web page; social media and media relations; and monthly planning calls
- Impartial and expert third-party analysis and validation from the world's leading authority on food and beverage tourism
- Certification can be an important part of your destination's regenerative tourism strategy
