RESEARCH

We are the world's foremost leader in gastronomy tourism research.

THE WORLD'S FOREMOST CULINARY TOURISM THOUGHT LEADERSHIP

Discover the highest quality research and thought leadership in culinary tourism with our comprehensive research products below. Designed specifically for tourism industry professionals, our research offers unparalleled insights and data with the utmost integrity. Whether you're looking to understand the latest culinary tourism industry trends, evaluate market potential, or develop innovative strategies, our reports, research and books provide the reliable information you need to make informed decisions and achieve success in the ever-evolving world of food and beverage tourism. Explore our offerings to stay ahead and position your destination or business at the forefront of the industry.

ANNUAL STATE OF THE INDUSTRY REPORT

The report is a key indicator of trends within the food and beverage tourism sector and is one of the most eagerly awaited publications in our industry. In addition to showcasing the latest trends, it features a concise overview of our Association's yearly activities.

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CUSTOM MARKET RESEARCH

One size does not fit all. Every destination or business has different needs. Our custom market research is for any destination or business that requires gastronomy tourism research and analysis tailored to your exact needs.

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CRAFTING YOUR TASTE OF PLACE BOOK

The most comprehensive resource ever written about how to leverage the best practices in culinary destination development and promotion. Published in 2025 by Erik Wolf, the Executive Director and Founder of the World Food Travel Association, and founder of today's culinary tourism industry.

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The cover of a book titled crafting your taste of place

HAVE FORK WILL TRAVEL BOOK

Heralded as the "bible" of food and beverage tourism. Although published in 2014, this book is a timeless classic and is perfect for professionals and learners alike.

The book also makes an excellent textbook, with thought-provoking questions at the end of every chapter.

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We help destination marketers and stakeholders to develop and showcase their unique culinary cultures to travelers.

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