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DESTINATIONS

Empowering destinations with tailored services to maximize the benefits of culinary tourism. Your success is our focus.

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Are you struggling to showcase your destination’s unique culinary heritage and attract new visitors who love new and unique foods, beverages and culinary culture?


Many tourism offices and governments face challenges in telling their culinary story in a compelling way, reaching the right food-focused audiences, and finding expert guidance to authentically represent their cuisine.


Whether you’re aiming to put your culinary heritage on the map, attract new culinary travelers, or tell the story of your living food culture, we’re here to help. Unlike generalist marketing, consulting or research firms, we specialize in gastronomy tourism. In fact, we founded the industry in 2001.


We’ll work with you to develop the best path forward for your destination, tailored to your unique needs and goals. Let us help you bring your destination’s culinary story to life.

Our tailored programs can elevate your destination by showcasing its unique culinary culture and heritage. From gaining international recognition and enhancing your marketing strategies to fostering local collaboration and driving sustainable tourism, our tools and know-how provide you with the support needed to position your destination as a premier culinary choice. Work with us to increase visitor interest in your destination, boost pride among your stakeholders, and achieve lasting success in the global tourism market.

READINESS ASSESSMENT

A culinary tourism readiness assessment is a quick starter strategy for your destination, providing a foundation for a full gastronomy tourism plan. We conduct a site visit, evaluate your resources, and deliver a detailed report with recommendations, all at an affordable price.

Learn More | Book a Call
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DESTINATION CERTIFICATION

Culinary Capitals is our innovative framework for destination certification, culinary development and culinary promotion for lesser-known culinary destinations.

Learn More about Culinary Capitals

DESTINATION CONSULTING

We offer customized destination consulting services that focus on leveraging your culinary culture as your unique selling proposition (USP). Consider a full gastronomy tourism strategy, custom culinary tourism research, or something in-between, like a readiness assessment.

Learn More | Book a Call Explore Our Case Studies

DESTINATION sponsorships

A great way to get additional visibility for your destination is by sponsoring one or more of our Association's activities. From regional FoodTreX Summits, to market research reports and our podcast, we offer a wide range of opportunities to suit every interest and budget.

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AREA ROUND TABLES

Gather your local culinary tourism stakeholders to discuss ideas, challenges, and concerns about developing and promoting culinary tourism. We facilitate the discussion for you and leverage our experience to help guide the discussion.

Learn More | Host a Round Table
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AREA AMBASSADORS

Our ambassadors build partnerships and identify meaningful synergies between their local private and public sectors and our organization.

Learn More | Meet Our Ambassadors

Trusted by the World’s Leading Companies in Food and Travel​

The World Food Travel Association crafts resources, knowledge & opportunities for industry leaders​

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