OUR MANIFESTO

At the World Food Travel Association, we celebrate each destination's unique 'taste of place' — a blend of flavors, culinary artistry, and time-honored food and beverage traditions.

We believe preserving culinary heritage goes beyond recipes and ingredients; it includes the stories, memories, and bonds that unite communities.

Our mission is to collaborate with destination marketers and stakeholders to develop and showcase the unique culinary traditions and cultures that make each destination special.



We support small businesses and entrepreneurs who shape the world's culinary destinations. Their creativity drives our industry, and without them, our passion for food and drink would not thrive.

Let's honor the artisans, family-run eateries, chefs, and street food vendors who create memorable dining experiences.

We champion diversity, inclusion, and eco-friendly practices, ensuring our culinary heritage is preserved for future generations.

Together, we aim to make every meal, every sip, a memorable journey for all.

Through collaboration, education, and support, we work to create a world that values and protects its culinary heritage for generations to come.