Celebrating and recognizing excellence and innovation in food and beverage tourism products and experiences.
SIX AWARD CATEGORIES
Our research shows that 53% of travelers choose a destination based on the culinary culture that they expect to experience. Yet, travelers do not often know what to expect. And destinations and businesses do not always do a great job showcasing the different components of culinary culture to visitors. This category is open to any business, organization, tourism office or government that has a program that helps to preserve its own culinary culture(s) while simultaneously promoting it to visitors.
Every aspect of business nowadays must include a look at sustainability, and not just the environmental aspects, but also the sociocultural and economic ones. This category is open to any business, organization, tourism office or government with a sustainability solution that solves some issue relating to culinary tourism. For example, the program could deal with recycling, reuse of food waste, living wages, DEI, overtourism, etc.
Often when we talk about food tourism or even culinary or gastronomy tourism, beverages are overlooked. Instead, we might refer to wine tourism or beer tourism separately. Really, people eat and drink at the same time, and there is a lot of cross-over among food, wine, beer and other beverages. This category is open to any business, organization, tourism office or government that elevates the visibility of and emphasizes local beverage production as a crucial part of the culinary tourism experience.
The seeds of cuisine are in agriculture, and without quality agriculture, we would not have good food. That said, not all food-loving travelers are interested in visiting farms or agriculture. This category is open to any business, organization, tourism office or government that elevates the visibility of and emphasizes agricultural production as a crucial part of the culinary tourism experience.
Both health and wellness can play important parts in culinary tourism experience. For health, we begin with special diets and food allergies, but we can also look at lower fat or animal welfare-friendly versions of traditional classics. As for wellness, spirituality, balance and mindfulness can play a role in culinary tourism. This category is open to any business, organization, tourism office or government that elevates the visibility of and emphasizes wellness and/or health as a crucial part of the culinary tourism experience.
Technology is an innovator, and most of us would agree that change in our businesses is guaranteed. Therefore, we must embrace technology in order to evolve. This category is open to any business, organization, tourism office or government that uses technology in an interesting way to teach or support culinary travelers. Be sure to show how technology benefits food- and beverage-loving travelers.
*A modest fee of €29 per application helps to cover our costs to run the program.
How to enter
Businesses of all types, organizations, and destinations of all sizes are welcome to enter our annual FoodTrekking Awards. Founded in 2016, our awards program was our industry’s first and is today our industry’s largest, program that recognizes excellence and innovation in food and beverage tourism. Simply select the category that best represents your success and complete the application. And don’t be shy – it’s OK to apply on behalf of your own business! Good luck!
the judging process
All entries are fairly judged by a confidential panel of international industry experts. Judges review each entry based on the criteria provided for that category. Their votes are compiled to create a short list of winner candidates. The judges then deliberate the final winners. First-place and runner-up winners are selected in each category. Normally, winners of FoodTrekking Awards are invited to collect their trophies in person at our annual FoodTreX Innovation Summit in London, due to the pandemic the Awards Ceremony will be held online.
JUDGING CRITERIA & TIPS
Since the program’s inception, 65 businesses and destinations in 28 countries have won a FoodTrekking Award, and showcased to the world their excellence and innovation in food and beverage tourism. What is the secret to winning? There is no secret formula, but we have put together a guide to help you get started as you think about your application. Download the guide by completing the form.
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