Who We Are
Get to know us at the World Food Travel Association
About Us
The World Food Travel Association (WFTA) was founded in 2003 as a non-profit and non-governmental organization (NGO) and today is regarded as the world's leading authority on food and beverage tourism. Every year, the Association serves a community of nearly 200,000+ professionals in 100+ countries.
We create economic opportunities where food and beverage meet travel and hospitality. Our knowledge, tools and training help trade professionals and organizations to leverage their area's food and beverage to help create a strong sense of place, which increases visitor arrivals; destination brand equity; and export demand for their area's food and beverage products.
We’re at the forefront of our industry’s development with cutting-edge resources for today’s food, beverage, travel, hospitality and media professionals and we have been instrumental in forging strategic partnerships with related organizations, and by driving though leadership at regional and international food tourism industry events.
Our Mission
To preserve and promote the awareness of culinary cultures through hospitality and tourism.
Our Vision
We strive to serve as the world's leading hub of innovation and excellence in, and knowledge for, the food and beverage tourism industry cluster.
What We Do: Education, Events, Research, Awards, Destination Development
Our Core
Values
Our Core Values
Quality
Integrity
Innovation
"It Doesn't Cost the World to Save the World"©
We invite any consumers or trade professionals to champion any of the causes below to spread awareness and work together towards solutions to some of our food and beverage tourism industry's most critical issues. Please get in touch if your business, organization or destination is interested in sponsoring any of these initiatives or partnering with us on them.
Support Culinary Heritage & Authenticity
We support the ongoing education of food loving travelers to respect culinary heritage and authenticity, and to protect food cultures around the world.
Keeping It Real: What’s Behind Your Search For Culinary Authenticity?
Nurture
Gastrodiplomacy
We support the ongoing education of food loving travelers about the importance of leveraging food and drink to cultivate cross-cultural understanding and ultimately, peace among different peoples around the world.
Eight Great Gastrodiplomacy Nations
Reduce Food & Beverage Packaging Waste
We support industry advocates who educate food loving travelers to reduce the volume of food and beverage packaging waste that they generate.
ABTA's Make Holidays Greener Campaign
Organizations We Support
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