2026 TASTE OF PLACE REPORT

ON GASTRONOMY TOURISM

Our annual global research report providing insights, trends, and data on food and beverage travel, used by destinations, brands, and policymakers worldwide.

TOP TRENDS

Top culinary tourism trends that we have noticed in the past 12 months.

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FREE TO DOWNLOAD

This report is completely free. You just need to register for the download.

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FOCUSED & RELEVANT

​We focus on the angles that matter most to our industry.

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GET THE FREE 2026 REPORT!

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Our annual Taste of Place Report on Gastronomy Tourism (formerly State of the Industry Report) report provides an authoritative overview of key trends shaping the food and beverage tourism sector. Widely referenced by professionals across the industry, the report offers practical insight into current developments, emerging priorities, and directional shifts. It also includes a brief summary of the World Food Travel Association’s activities over the past year.


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Continue Your Taste of Place Journey

Continue Your Taste of Place Journey

The Taste of Place Annual Report captures the progress of a growing global movement. Explore the research, frameworks, and opportunities that help destinations protect and celebrate their unique culinary heritage.

See the Benchmarks

Gastronomy Tourism Maturity Index (GTMI)

Discover how destinations are benchmarked against the policies, partnerships, and practices that support sustainable gastronomy tourism development.

Understand the Traveler

Food Travel Monitor

Explore global consumer research that reveals how travelers discover, experience, and value food and drink as part of their journeys.

Join the Movement

Taste of Place Membership

Join a global community of professionals committed to advancing Taste of Place through shared knowledge, collaboration, and advocacy.