2021 State of the Industry Report Available

Feb 10, 2021
State of the Industry

The World Food Travel Association (WFTA), the world’s leading authority on food and beverage tourism, announced today that its “2021 State of the Industry (SOTI) – Food & Beverage Tourism” report has just been released and is available for free download.

The SOTI report is the WFTA’s annual temperature check on the food and beverage tourism industry. Every year, the Association interviews at least a dozen thought leaders from around the world representing various sectors in food and beverage tourism. The remarks and insights from these thought leaders set the industry’s tone moving forward for the coming year. Naturally the 2021 SOTI report includes significant commentary about the COVID pandemic and how business processes in our industry are changing because of it.

The thought leaders that were interviewed for the 2021 report include:

  • Royce Chwin – CEO, Tourism Vancouver (Canada)
  • Louise Palmer-Masterton – Chef & Owner, Stem & Glory Restaurant (London, UK)
  • Sonny Side – Celebrity YouTube Vlogger (Vietnam)
  • Lauren Shannon – COO, Arigato Japan Food Tours (Tokyo, Japan)
  • Jutamas Wisansing – Tourism Consultant (Bangkok, Thailand)
  • Roberta Garibaldi – Gastronomy Tourism Researcher & Thought Leader (Italy)
  • Aashi Vel – Co-Founder, Traveling Spoon (San Francisco, USA)
  • Philip Ruskin – Brand Marketer (Paris, France)
  • Steven Shomler – Brand Storyteller (Portland, Oregon, USA)
  • Patrick Torrent – Executive Director, Catalan Tourist Board (Barcelona, Spain)
  • Shonette Laffy – Social Media Maven (Bristol, England, UK)
  • Jason Holland – Travel Butler (USA)
  • Ewan Henderson – Whisky Ambassador (Scotland, UK)


Interested parties can learn more and download a free copy of the report by completing the form at the bottom of this page.

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