Rob Holmes – The Power of Story
15 August 2019
In this podcast episode #24, we speak with Rob Holmes . Rob is the Founder & Chief Strategist of GLP Films , an award-winning content marketing agency dedicated to authentic storytelling and ROI-based distribution campaigns for the travel industry. Since founding GLP in 2008, he has harnessed the power of storytelling and video to create positive impact for destinations, communities and stakeholders. Rob has traveled to over 90 countries, directed more than 200 films, and spearheaded a myriad of global content campaigns for top-tier destinations, airlines, hotels, nonprofit organizations and other brands.
In this episode you’ll learn:
- How travel can be transformational for younger people starting their careers
- The power of video to tell a story
- The danger of food becoming commoditized
- How authenticity is about “real people”
- How to find the “magic” of great storytelling
- Why it’s important to be persistent
Discussed in this episode:
Association Names Dr Gerald Kock as New Ambassador on Aruba
This article introduces Francesc-Fuste-Forne, the newest recipient of the prestigious culinary tourism industry Lifetime Achievement Award bestowed by the World Food Travel Association.
In this episode number 73 of our Taste of Place podcast, we speak with Allison Zinder, an American living in Paris. We speak about French food, culture and language, and why the French culinary legacy is so profound.
Nicosia Cyprus Named First Culinary Capital in Europe
Puerto Natales Named the World’s Next Culinary Capital
Our judges have completed their final deliberations and we are pleased to announce the finalists and winners of our Association's 2024 Global Culinary Travel Awards. Best Program to Promote Culinary Culture to Visitors Eat & Walkabout (Spain) Best Beverage Experience for Culinary Travelers City of Nicosia (Cyprus) Best Culinary Heritage Product or Experience for Travelers Marang Marang Women's Association (Philippines) A press conference featuring the three winners will be streamed live with the winners on Wednesday, October 30 at 15:00 London, UK time. Visit our YouTube channel on that date, and be sure to subscribe to our YouTube channel in order to be notified!