The World Food Travel Association is pleased to welcome Mei Zhang, Founder of WildChina Tours, as its newest member of the Board of Directors.

Mei is a native of Yunnan province in southwest China. She holds an MBA from Harvard Business School and worked for McKinsey & Company until she found her true passion in sustainable travel. Mei is an Aspen Institute China Fellow and currently serves as a member of Harvard Business School’s Alumni Board. While serving as a consultant to The Nature Conservancy, Mei witnessed the push and pull between economic development and conservation of both nature and culture in Yunnan. She strongly believed that there was a for-profit solution to this – providing a sophisticated interpretation of Chinese culture and nature through experiential travel.

This revolutionary concept led to the creation of WildChina in 2000.

Together with WildChina CEO Albert Ng, Mei has transformed the company into an award-winning business: National Geographic Adventure’s ‘Best Adventure Travel Company on Earth’. Mei’s expertise has also led her to win a number of personal awards and accolades, including Travel and Leisure’s A-List of Top Travel Advisors, Condé Nast Traveler’s Top Travel Specialist, and Wendy Perrin’s #WOW List of Travel Experts.

Mei joined the WFTA Board last month. She will bring her experience to bear on issues relating to culinary culture and sustainability for the Association.

Welcome Mei!