culinary capitals

An innovative destination certification and development framework for lesser-known culinary destinations.

APPLY NOW FOR YOUR DESTINATION
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IMPARTIAL THIRD PARTY EXPERT VALIDATION

As the world's leading authority on food and beverage tourism, we are uniquely qualified to assess and certify your destination as a Culinary Capital. Certification cannot be bought; it must be earned.

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IMPORTANT PART OF YOUR TOURISM REGENERATION

All visitors to a destination eat and drink. Most destinations promote their food and drink so every destination is your competition. How can you best compete? With your own culinary culture, of course!

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YEAR-LONG STRATEGY & MARKETING SUPPORT

Certification is not just the designation and logo. If certified, your destination can benefit from full-year comprehensive marketing and strategic planning meetings.

Does your destination have a rich culinary culture and heritage that few people know about? Culinary Capitals can help develop your area's culinary resources, boost your visibility, and attract more international visitors.

START YOUR CERTIFICATION

AS A CULINARY CAPITAL

  • Step 1 - Prepare Your Application [2-3 Hours]

    The application is centered on your area's culinary culture and heritage. Using these existing elements, we evaluate your destination's readiness to succeed as a culinary destination. The application is a detailed template that we guide you through to ensure you're on the right track. It takes about 2-3 hours to complete, and we need around 2 days to review and score it.

  • Step 2 - Review Your Score [1 Day]

    Destinations that score 70% or higher are ranked on our Culinary Capitals website, where your destination has its own full page, and which also directs visitors to your main website. If your destination scores below 70%, we provide detailed feedback on how to improve. Regardless of your score, we suggest ways to increase your score and ranking. This process helps demonstrate ROI to stakeholders, proving the value of your investment in the program each year.

  • Step 3 - Enjoy Ongoing Marketing [12 Months]

    We promote your destination, along with other Culinary Capitals, year-round through our regular outreach to consumers and media professionals. Share your announcements and news with us anytime, and we’ll help spread the word.

  • Step 4 - Update Your Application [Yearly]

    Renew your license easily by updating your original application with new information from your past year's activities. We will notify you of any changes to your score.

WHY JOIN CULINARY CAPITALS?


  • Focuses entirely on your destination's gastronomy, culinary culture, and heritage.
  • Recognized internationally as a respected standard, not a country-specific marketing gimmick that might confuse travelers.
  • Provides a quantifiable score to track your progress over time, plus a custom logo, marketing, and strategy support throughout the year.
  • Offers numerous marketing benefits, including a listing on our Culinary Capitals website, a customized logo featuring your destination's name, an official press release, and regular social media promotion.
  • Enhances awareness of your destination's culinary culture, including traditional recipes, ingredients, and must-try experiences.
  • Encourages cross-sector collaboration with local stakeholders, supporting entrepreneurship, job creation, and boosting local pride.
  • Provides impartial, third-party expert analysis with integrity—this is not a pay-to-play program.
  • Offers continuous support throughout the year; we work with you during the 12-month certification to help achieve greater success.


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REQUEST MORE INFORMATION
OR APPLY NOW

Send us a message and tell us about your destination.
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