The World Food Travel Association (WFTA), the world’s leading authority on food and beverage tourism, has just announced that FoodTreX North America, its first-ever North American food travel summit, will take place November 12-13.  

FoodTreX stands for food travel excellence. It is the umbrella brand for the series of food travel trade events organized since 2017 by the WFTA. FoodTreX events showcase ideas and case studies that foster innovation and excellence in food and beverage tourism. To that end, speakers at this year’s FoodTreX North America Summit will focus on issues of relevance to North American businesses such as:

Lauren Shannon, General Manager at Arigato Japan Food Tours, shared, “Arigato Japan is proud and pleased to be presenting and participating in the FoodTreX North America Summit.” “Although we are all working through this difficult time, we need to come together and support each other as we prepare for when travel resumes. One thing we recognized during COVID is how important it is to connect closely with, and learn from, colleagues across our dynamic industry. FoodTreX North America will provide regional food and beverage tourism professionals with valuable insights and practical advice from industry experts around the world, that they can begin to implement now in their North American businesses, as we all prepare for the future.”

Interested parties can learn more and register here.