Chile’s first national tourism industry summit sponsored by FEDETUR took place September 12-13 in Santiago, and by all accounts, it was a great first event attended by about 500 industry professionals from around the country. World Food Travel Association Executive Director Erik Wolf delivered a session on food tourism that was very well-received. The gist of the presentation was that Chile has a huge potential but a lot of work needs to be done, including development of national pride for the country’s food and drink, promotion of iconic food and beverage products, cataloguing high quality food/ beverage multimedia assets, development of a regional success story within Chile (such as the northern Patagonia region) and a few other tips. We look forward to following Chile’s development in our sector.