The national tourism organization FEDETUR sponsored Chile’s first national tourism industry summit, hosting one session on food tourism in Chile. The event took place on September 12-13 in Santiago. By all accounts, it was a great first event attended by about 500 industry professionals from around the country.
The World Food Travel Association’s Executive Director Erik Wolf delivered a session on food tourism that was well-received. The gist of the presentation was that food tourism in Chile has huge potential. However, a lot of work needs to be done, including the development of national pride for the country’s food and drink, promotion of iconic food and beverage products, cataloging high-quality food/ beverage and multimedia assets, development of a regional success story within Chile (such as the northern Patagonia region) and more. We enjoyed the Summit and look forward to following the development of food tourism in Chile.