by Camille Hoheb – Chair, Wellness and Health Practice Area

The intersection of food tourism and wellness travel has become more pronounced as consumers have become more health-conscious and savvy with their choices.

Recognizing this consumer shift, the World Food Travel Association (WFTA) recently created the Wellness and Health practice area. I serve as the Chair and Patrizia Bortolin is our Co-Chair. We are both certified WFTA Ambassadors and we have both garnered awards for our own wellness consulting work. I have focused primarily on wellness tourism development while Patrizia focuses on wellness programming at resorts.

The Wellness practice area is aimed at fostering education among travelers and travel professionals with the goal to partner with aligned associations, observances, and groups to create awareness about WFTA and the Wellness Practice area.

Within a few short months of its inception, the Wellness practice area partnered with Global Wellness Day and World Wellness Weekend and is seeking other collaborations and strategic alliances. Additionally, the Wellness practice is available to help destinations build food tourism programs with a wellness bent or wellness programs that have food as their cornerstone.

Learn more about o u r Practice Area’s first project – our Wellness Drinks around the World Booklet in celebration of Global Wellness Day on June 11.