Top 10 Predictions for the “New Food Tourism in 2020”
6 May 2020
This year, 2020, will bring changes to our food tourism industry. Drawn partly from our latest market research report the 2020 Food Travel Monitor , and observing the changes on our industry brought on by COVID, we formulated a list of of ten predictions that you can expect to see in the culinary tourism industry. And good news – the majority of our predictions are quite positive!
- Our love of good food and drink won’t change.
- Expect to see a greater respect for, and interest in, local culinary cultures & sustainability.
- There is still strong opportunity for development & diversification in beverage products and experiences.
- Health & safety will be of utmost concern, which will create new opportunities.
- Expect to see new attention given to developing “contactless” products and also new culinary experiences for differently-abled travelers.
- Smaller companies can gain market share from leaders who are failing to innovate right now.
- Many weaker businesses will unfortunately fail, while strong businesses will get stronger.
- “Weaker” businesses might also succeed by pivoting to a new business model.
- Experiences that require more income (e.g. gourmet and luxury) will likely see reduced participation or slower growth.
- Expect to see younger people delaying their adoption of new food & drink experiences.
Chef Dela Acolatse from Ghana is the newest certified ambassador for the World Food Travel Association.
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