The World Food Travel Association is helping to spread the word about sustainable food production and waste management by supporting one of the world’s largest responsible travel campaigns: Make Holidays Greener.

ABTA’s Make Holidays Greener campaign will launch on 5 June, World Environment Day, and will run until the end of September. After the success of last year’s ‘Say no to plastic’ theme, this year’s theme — ‘Reduce, reuse and recycle’ — will continue to address plastic as well as broader waste management, including food waste, across the travel industry.

Make Holidays Greener encourages holidaymakers and the industry to create better places for locals to live in, and better places for holidaymakers to visit.

The campaign, which is organised in partnership with Travelife for Accommodation, is show-casing ‘Reduce, reuse, recycle’ case studies from the travel industry all over the world. Examples from the food travel sector might include reducing food waste, eliminating single-use plastic in restaurants or innovative recycling initiatives.

Make Holidays Greener also encourages the industry to invite holidaymakers to make greener holiday pledges. There are 15 customer pledges to choose from including ‘Reduce, reuse, recycle’, ‘Go meat free’ and ‘Eat local’. A support-pack with suggested social media activity and a ‘Reduce, reuse, recycle’ infographic is available at https://makeholidaysgreener.com/industry/resources/

ABTA welcomes industry case studies from the World Food Travel Association members and encourages them to use their influence to promote holidaymakers to make a greener holiday pledge. For more information please go to https://makeholidaysgreener.com/