Today, the World Food Travel Association, along with partners in Nepal, announced the launch of the country’s first food tourism conference under the name FoodTreX Kathmandu.
The FoodTreX brand was created by the World Food Travel Association (WFTA), as the umbrella brand name for the Association’s food and beverage travel trade events. The conference organizer and certified World Food Travel Association Ambassador, Suraj Pradhan reflects on the state of food tourism in Nepal, “Despite having an extensive food and drink culture, Nepal has not been able to tap the immense potential in gastronomic tourism. With facts and figures to back them up, we strongly believe that food is the way to a tourist’s heart.”
FoodTreX Kathmandu Regional Food Travel Summit will take place on 24, 25, and 26 of May at the Park Village Hotel by KGH Group at Budhanilkantha Kathmandu, 21218 Kathmandu, Nepal. Delegates will enjoy a three-day event full of food-loving activities, face-to-face networking opportunities and inspiration from some of the industry’s leaders. Organizers include Two Tables, the U-Turn Group and Social Tours.
Friday May 24 – delegates participate in a curated food tour with Kathmandu Food Trail
Saturday May 25 – “Meet the Chefs” at the HUB, Thamel, where delegates and local chefs will rub elbows with some of the country’s influential chefs and enjoy a cocktail-style event with an amazing dishes from local producers and made with local ingredients
Sunday May 26 – FoodTreX Kathmandu is an all-day conference full of speakers sharing their success stories, presentations and panel discussions from local and international food tourism industry leaders
The purpose of the FoodTreX Kathmandu is to explore the rapid transformations that have affected the interrelated areas of gastronomy, tourism and society, shaping new forms of destination branding in Nepal. It is an opportunity to network face-to-face with industry trailblazers and counterparts and help further develop food tourism in Nepal.
Erik Wolf, the WFTA’s founder and Executive Director, expressed his delight, “FoodTreX Kathmandu represents our first formal step into Asia. We’re pleased to be working with our local ambassador Suraj Pradhan and his team to deliver an outstanding first food tourism event for Nepal.”
The confirmed list of speakers includes:
Erik Wolf Executive Director, World Food Travel Association
Dr. Saurabh Kumar Dixit Eastern Hill University (India)
Karna Shakya Founder, KGH Group of Hotel and Resorts
Deepak Raj Joshi CEO, Nepal Tourism Board
Raj Gyawali Founder & Director, Social Tours
Prashanta Khanal Food Blogger & Restaurateur
Dr. Aruna Uprety Public Health Specialist
Bijay Amatya CEO, Kora Tours
Samita Kapali Co-Founder, Marketing Director, Green Growth
Sangam Sherpa Founder, Kapan Organic Farm House
Dr. Huma Bokkhim (PhD) Senior Food Research Officer, Department of Food Technology and Quality Control, Nepal
Sunil Shakya Chairman, PATA – Nepal Chapter, KGH Group of Hotel and Resorts
FOODTREX TARGET AUDIENCE
The FoodTreX conference series is designed for food, beverage, travel and hospitality professionals, including:
- Destination marketers and governments
- Small business owners and entrepreneurs
- Marketing managers and strategists
- Branding, PR and advertising professionals
- Product developers
- Trainers and educators
- People considering a career change
- Students forging their career path
- Any other professionals with an interest in food and beverage tourism
ABOUT THE WORLD FOOD TRAVEL ASSOCIATION (WFTA)
The World Food Travel Association (WFTA) was founded in 2003 as a non-profit and non-governmental organization (NGO) and today is recognized as the world’s leading authority on food and beverage tourism. Each year the Association serves nearly 100,000+ professionals in over 100 countries. The WFTA’s knowledge, tools and training help trade professionals and organizations to leverage their area’s food and beverage products and experiences to help create a strong sense of place, which increases visitor arrivals; destination brand equity; and export demand for their area’s food and beverage products. Learn more at www.worldfoodtravel.org.
ABOUT THE FOODTREX FAMILY OF EVENTS
FoodTreX stands for “Food Travel Experience” and is a brand that was introduced by the World Food Travel Association in 2018 to increase the level of quality and innovation in trade events in our industry. The FoodTreX Regional Summits bring discussion of food and beverage tourism issues and trends to stakeholders in local areas. So far, FoodTreX events have been held in the UK, Spain, Greece, Australia and online. FoodTreX Kathmandu is the first FoodTreX event in Asia.
FOR IMMEDIATE RELEASE – KATHMANDU, Nepal, May 15, 2018
Media Contact: Suraj Pradhan (+977) 9845075950 hello(at)twotables(dot)com(dot)au