Harnessing Culinary Heritage for Long-Term Strength
We work with destinations, businesses, and professionals to provide strategic guidance in developing, protecting, and activating culinary culture through research, education, and certification.
WHAT WE DO
With nearly 25 years of experience in the food and beverage tourism industry, we have a keen eye for identifying economic opportunities where food, travel, and hospitality intersect.
Let us help you discover new ways to grow and succeed in this dynamic space.
When grounded in culinary culture and heritage, food tourism contributes to a destination’s strength in ways that extend well beyond visitation metrics. Leveraging local food and beverage as expressions of place can:
- Strengthen and differentiate a destination’s sense of place
- Enhance long-term destination brand equity and credibility
- Support local producers and food-related enterprises
- Reinforce pride, continuity, and cultural identity within communities
- Create demand for regional food and beverage products beyond the destination itself
These benefits are not dependent on attracting more visitors, but on attracting the right visitors and encouraging deeper, more meaningful engagement with place.
