What is food tourism?

Oregon was previously unknown as a culinary destination. We created the positioning for Oregon as a must-see culinary destination, and also published the Oregon Culinary Escapes travel guide, which was widely distributed to visitors.

Quebec was unsure of how to reach out to food-loving travelers. We performed custom culinary travel research, which helped the tourism ministry to improve its product development and enhance its positioning to food-loving travelers.

Leavenworth was known as a Christmas themed destination. We helped this area in central Washington state to discover a more sustainable long-term marketing strategy by positioning itself as the apple capital of the USA.

Absolut is an iconic brand known around the world. Yet very few people ever visited its factory headquarters. We worked with Absolut Vodka to create a sales strategy to promote its factory tours in Sweden as a must-visit for vodka lovers.

Central Florida is sandwiched in-between Tampa and Orlando, and due to rapid urban growth, it is at risk of losing its identity. We created a Culinary Tourism Readiness Assessment, which uncovered new opportunities to improve the destination's positioning and marketing efforts.

Alberta was known for its stunning scenery, but not much else. We created the province's first culinary tourism strategy. It set the tone for future product development and marketing work in gastronomy tourism and helped to diversify the province's tourism portfolio.

Bristol is a great food destination, but no one knew that because it was always overshadowed by nearby London. We created the region's culinary destination strategy and helped it to improve its culinary positioning in a highly competitive marketplace.