HERALDED AS THE "BIBLE" OF FOOD AND BEVERAGE TOURISM, THIS BOOK IS A TIMELESS CLASSIC

Since the food tourism industry began in 2003, both business and consumer behaviors have changed significantly. Despite economic challenges, the industry has shown resilience and maturity.

The handbook provides ideas and tools for navigating the evolving landscape of food tourism. It covers strategies, product innovation, and promotion, offering examples and practical lessons for businesses in food, drink, travel, and hospitality. First published in 2014, it remains a valuable resource for gastronomy tourism professionals worldwide.

Created with input from over 70 thought leaders across 24 nations, the book offers a global perspective, exploring the strategic connections between food, drink, travel, and hospitality. While not intended for academic use, it includes discussion questions for classroom settings.